Head of Paid Acquisition

Here at Lower we believe homeownership is the key to building wealth and were making it easier and more accessible than ever. As a mission-driven fintech we simplify the home-buying process through cutting-edge technology and a seamless customer experience .

With tens of billions in funded home loans and top ratings on Trustpilot (4.8) Google (4.9) and Zillow (4.9) were a leader in the industry. But what truly sets us apart Our people. Join us and be part of something bigger.

Job Description :

Were looking for a player-coach performance marketer who can build operate and scale Lowers paid acquisition engine. This role sits at the center of marketing sales and dataand directly influences the volume quality and economics of the leads that drive our business.

Youll manage a small high-performing team while staying hands-on with the work that matters : optimizing Paid Search campaigns improving landing-page performance guiding CRO experimentation and running disciplined channel tests. Your mandate is to scale what already works turn early-stage channels into predictable engines and test new opportunities that broaden and strengthen Lowers performance marketing mix.

You must be equally comfortable setting strategyshaping the roadmap allocating budget and aligning cross-functional partnersas you are executing deeply : diagnosing performance issues optimizing campaigns and building the systems and processes needed to support scale. This role is ideal for a rising leader who thrives in the details today and grows into broader leadership as the company expands.

Location : Austin TX Columbus OH or Remote

What Youll Do

Own paid acquisition strategy and execution for Lower driving high-quality lead generation through established and new paid channels.

Oversee day-to-day channel management : spend pacing KPI tracking vendor performance creative testing and optimization.

Budget allocation : make data-driven decisions to maximize ROI and pipeline impact balancing efficiency with growth.

Lead and grow the team : manage channel leads hire and develop talent as we scale.

Project prioritization : identify the highest-leverage opportunities and focus on the work that will drive the greatest business impactbalancing short-term results with long-term capability building.

Reporting and analytics : define and track key performance metrics; deliver actionable insights to senior leadership through weekly and monthly reporting cadences.

Channel expansion : build a roadmap for testing new channels prioritizing based on scale potential and unit economics.

Cross-functional collaboration : work closely with Sales Product and Data to align marketing capacity with sales capacity and close the feedback loop on lead quality.

Vendor management : own relationships with lead providers and marketing technology vendors; evaluate new technologies to improve performance automation and insights.

Who You Are

8 years of experience in performance marketing with deep Paid Search expertise in competitive high-intent categories (mortgage fintech proptech insurance banking or lead-gen).

Proven track record of driving measurable growth and improving unit economics through disciplined experimentation and optimization.

Analytical and data-driven : fluent in performance metrics attribution and funnel optimization.

Hands-on operator with the strategic acumen to scale a team and systems as the business grows.

Collaborative leader who thrives in cross-functional environmentscomfortable working with Sales Data and Product to align on shared KPIs.

Strong communicator who can distill complex performance narratives into actionable insights for executive stakeholders.

Experience managing agencies internal teams and vendors.

Thrives in a builder environment where you need to create structure prioritize ruthlessly and operate with urgency.

High integrity ownership mindset and bias towards action.

Familiarity with offline or operations-heavy channels is a strong plus (eg. Direct Mail Lead Buying).

Why Join Us

Impact : Youll shape how we acquire customers across Lower and Movoto driving a direct impact on revenue and company growth.

Autonomy : This is a rare opportunity to build the paid acquisition function from the ground up backed by leadership that understands performance marketings strategic value.

Growth : As we scale rapidly youll have significant headroom to expand scope budget and team.

Mission : Help more people achieve homeownershipone of the most important milestones in life.

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Required Experience :

Director

Key Skills

Marketing & Promotions,Attorney At Law,Jni,Airlines,Art

Employment Type : Full-Time

Experience : years

Vacancy : 1