MKTG000 : Department Head

Jerseystem Marketing Volunteer

This is a pro-bono volunteer remote position. Ideal for retired marketing professionals or on long term break (12 month). Looking to use your marketing skills to lead JerseySTEM positioning and promotion with key audience segments? JerseySTEM is looking for talented professionals across our departments to commit time and energy as long-term engagement for our mission to provide STEM education to underrepresented middle school girls.

Responsibilities

Join our mission as Head of Marketing and provide leadership to the marketing team and JerseySTEM for the design, development, and implementation of marketing material and internal / external communications of policies, programs and systems to align with and support the strategic goals and objectives of JerseySTEM. This position works closely with all functional leads to ensure cohesive, coordinated messaging and branding of JerseySTEM. Responsibilities include :

• Provide strategic direction to marketing team, including leading weekly meetings, as well as providing individual direction / coaching as needed to creative team and channel managers.
• Be a champion and resource to guide and instruct the marketing team.
• Work with JerseySTEM Operations leadership to ensure strategic alignment of current and future goals, projects, operations, and ongoing messaging / positioning of JerseySTEM.
• In conjunction with the Board of Directors, develop a 12 month marketing plan in support of organizational strategy and objectives.
• Oversee the volunteers in charge of :
• Graphic Design
• Copy
• Maintenance and enhancement of JerseySTEM's website
• Social Media channels
• Lead JerseySTEM's social media campaigns, generating excitement and traffic to JerseySTEM via appropriate media platforms.
• Provide direction to ensure marketing collateral and process documentation is up-to-date and accessible for those who need it.
• Recommend measurement / analytics that support marketing objectives, and oversee their implementation.

Qualifications

Interested in the JerseySTEM mission and willing to commit for 12 months, 6 hours / week. Excited to be part of making a difference and give-back to the community! 5-7+ years of leadership experience in Marketing or related fields. Bachelor's degree in business administration, marketing or related field preferred. Experience managing a marketing team or equivalent, and leading a marketing effort (i.e. product / brand management). Familiarity with Canva / Figma plus. Agency experience a plus. Ability to 'cut through the weeds' and get to key messaging and marketing needs.