ViiV Healthcare (GSK) GenAI Marketing Manager Transformation

GenAI Product Manager Transformation

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV / AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Join GSK & ViiV's dynamic team to pioneer GenAI-powered field enablement solutions that transform how Field Reimbursement Managers (FRMs) engage and make decisions. As a GenAI Product Manager for ViiV Healthcare US, you'll turn strategy into action, drive product innovation, and lead cross-functional teams to deliver AI solutions that make a measurable impact supporting FRMs in the field.

The GenAI Marketing Manager Transformation role is ideal for someone who thrives in agile environments, is passionate about user-centric design, and is ready to drive meaningful impact through hands-on product delivery.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Why You'll Love This Role

• Be a Visionary : Shape the future of marketing personalization in pharma.
• Drive Transformation : Lead the charge to optimize MLR approvals for speed and lay the groundwork towards auto-approvals of compliant, modular assets.
• Deliver Impact : Enable faster MLR submissions and process optimization.
• Work with Cutting-Edge Tech : Apply AI and automation to streamline claims libraries, audit trails, and compliance workflows.
• Champion Personalization : Help ViiV deliver the right message, to the right audience, at the right time every time.
• Lead Change : Inspire teams to embrace new ways of working, leveraging GenAI to unlock business value and marketing agility.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following

Basic Qualifications :

Preferred Qualifications :

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a truly inclusive culture where we're all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.