Advertising Sales Representative

TITLE : Outside Advertising Sales Representative

Wage Range :   $17.00 – $20.00 per hour

CLASSIFICATION : Part-time, hourly (non-exempt)

WORK SCHEDULE : 15 hours per week, roughly one-third in office and remainder working in the field with clients and prospective clients.

PRIMARY FUNCTION : Prospecting, qualifying, selling and customer service for advertising clients of the Catholic Courier, El Mensajero Católico, the Diocesan Directory and other publications of the Rochester Catholic Press Association, Inc.

Specific Duties :

• Quickly grasps marketing information — local media environment and the status (both real and perceived) in that environment of RCPA publications; RCPA’s market-leading circulation, readership, affordable rates and other strengths; reader demographics; competitors’ strengths and weaknesses — and uses it to sell ads.
• Continuously prospects for and qualifies — in light of RCPA competitive strengths, reader demographics, distribution and pricing — potential new advertisers for the Catholic Courier’s digital and print editions, as well as other RCPA publications,
• Contacts likely ad prospects, preferably in-person, supplemented by telephone and email. Assesses clients’ needs to tailor ad packages for them; makes compelling sales presentations; answers objections; follows up and asks for the sale.
• Tracks via CRM prospects’ movement through the sales funnel.
• Provides top-notch, timely customer service to existing and prospective clients, including requests for ad proofs and changes.
• Obtains clients’ completed credit applications in a timely fashion. Submits all other required paperwork to the office by established deadlines.
• Other duties as required.

Qualifications :

Candidates must submit a resume to Kim.Woodams@catholiccourier.com