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Email Marketing Specialist
Email Marketing SpecialistCaesars Entertainment • Las Vegas, NV, US
Email Marketing Specialist

Email Marketing Specialist

Caesars Entertainment • Las Vegas, NV, US
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Email / Mobile Marketing Specialist

The Email / Mobile Marketing Specialist is responsible for providing overall support for Email / Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent will support a fast-paced team, focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing and promotional campaigns.

REMOTE DETAILS : This position is offered as a hybrid role with two days in-person in Las Vegas and three days remote.

KEY JOB FUNCTIONS :

  • Execute email and mobile communications
  • Coordinate activities of design, content and development teams to meet multiple, interdependent deadlines
  • Provide suggestions / improvements to your own work as well as other team members' work
  • Develop and demonstrate subject matter expertise
  • Execute complex emails / mobile / campaigns
  • Establish relationships with key property contacts
  • Build and rigorously test each email, verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
  • Execute flawless QA
  • Perform all other related and compatible duties as assigned

EDUCATION AND / OR EXPERIENCE :

  • Bachelor's degree in Marketing, Business, Communication or related field.
  • Digital marketing experience with understanding of email best practices for design, subject lines, copy, testing, calls to action etc.

    • QUALIFICATIONS :

  • Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action
  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
  • Experience with ExactTarget / Salesforce Marketing Cloud / Airship or other marketing execution software
  • Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
  • Strong email-related HTML experience required, web design experience preferred
  • Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
  • Proficiency in AMPscript or other scripting language to create variations with a single email
  • Ability to write and execute SOQL queries and / or understanding of database querying
  • Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
  • Superior communication, writing, presentation, and follow-up skills
  • Evidence of learning quickly and ability to build on existing business foundations
  • Excellent time and project management with exceptional attention to detail
  • Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team
  • Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
  • Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude.
  • Candidate should have a strong working knowledge and understanding of the internet and familiarity with content management tools, new media and / or product development.
  • Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment.
  • MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization.

    • WORK ENVIRONMENT :

  • Must be able to work in areas containing dust, second hand smoke, varying noise and temperature levels, lighting, vibration, crowds and air quality.
  • Must be able to work in a fast-paced environment

    • Job Identification 75330

    Job Category Sales and Marketing

    Job Schedule Full time

    Locations Caesars Las Vegas_Corporate

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    Email Marketing Specialist • Las Vegas, NV, US

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