Manager, Brand Strategy

BDG is seeking a creative and strategic marketer to join our Presale Marketing team. As a Brand Strategy Manager you will play a key role in the presale process - leading the development of compelling custom proposals across BDGs portfolio of brands. Your work will directly contribute to driving revenue growth across categories and clients. This role must be based out of one of the core markets New York City Chicago or Los Angeles. Working EST hours are required.

Key Responsibilities

• Lead the development of innovative strategies across non-endemic categories (Auto Tech Finance Food / Bev CPG) - designing approaches that expand BDGs influence beyond the core female lifestyle space and drive growth across emerging verticals
• Collaborate closely with Sales Branded Content Video Experiential Research / Trends and Social / Talent teams to develop strategic marketing proposals reinforcing BDGs position as a thought leader
• Manage margins / COGS of all pitched programs in pre-sales aligning with category benchmarks to ensure business profitability
• Build on signature brand initiatives while ideating new multi-platform opportunities that connect advertisers with our audiences through engaging products and proprietary insights
• Ensure all proposals are strategically packaged from a marketing and planning perspective aligning with the needs of brand partners
• Leverage insights and research to curate thoughtful data-backed marketing solutions that resonate with clients
• Manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs to the post-sale / account management team
• Stay up to date on industry trends entertainment news competitive campaigns and digital innovations surfacing relevant ideas to inspire the team
• Join client calls and meetings as needed to present and articulate creative marketing concepts

Requirements

$75000 - $82500 a year

The expected semi-monthly gross salary offers are based on a wide range of factors including but not limited to relevant skills training and experience.

BDG is one of todays leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests of engaging the next generation. Founded in 2013 the Company reaches over 223 million readers and social fans and serves hundreds of the worlds largest advertisers.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience :

Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1