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Director, Social & Community
Director, Social & CommunityAffirm • Grand Rapids, MI, US
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Director, Social & Community

Director, Social & Community

Affirm • Grand Rapids, MI, US
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Director, Social & Community

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We're looking for a highly talented, results-oriented Director, Social & Community to join our Brand & Communications team. Reporting directly to the VP, Communications, this role will lead Affirm's social presence into its next chapter shaping how we show up in culture, building engaged communities, and making our story resonate with the audiences that matter most. This is a big and important role.

What You'll Do

  • Own the strategy. Develop and execute Affirm's social media strategy from audience insight to platform mix, content approach, and measurement ensuring every initiative drives cultural relevance and business impact.
  • Build the engine. Stand up a proactive content program that amplifies Affirm's narratives, spotlights earned media, and engages our community with humanity and creativity.
  • Make lasting connections. Foster dialogue, respond in real time, and ensure our voice stays timely, direct, and culturally relevant.
  • Push creative boundaries. Identify trends, test emerging formats, and champion new ways to show up across platforms.
  • Integrate across teams. Partner closely with Communications, Brand, and Partner Marketing to bring social-first thinking into every campaign and moment.
  • Continuously optimize. Use insights to refine content, grow reach and engagement, and deepen meaningful connections with our audience.

What We Look For

  • 15+ years in communications or brand roles, and 10+ years leading social and community strategy at digital-first companies or bringing social-first strategies to life in high-growth environments.
  • Deep expertise in platform best practices (Instagram, TikTok, YouTube, Reddit, X, LinkedIn, etc.) and social listening / analytics tools.
  • A track record of creating culturally relevant content and campaigns that grow engaged, loyal communities.
  • An instinct for storytelling with a strong creative point of view that cuts through noise and sparks participation.
  • Ability to combine strategic vision with hands-on execution in fast-moving environments.
  • A collaborative, influential partner that people love working with.
  • A data-driven approach with a passion for testing, learning, and improving.
  • Base Pay Grade - S Equity Grade - 7 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by Affirm Holdings, Inc. (parent company). CAN base pay range per year : $191,000 - $271,000 #LI-Remote

    Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

    We're extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include :

  • Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
  • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
  • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
  • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
  • We believe It's On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

    [For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

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    Director, Social & Community • Grand Rapids, MI, US

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