Senior Demand Programs Specialist - Engagement

Senior Demand Programs Specialist

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself : we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We're proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN's Products of the Year award in the inaugural Security Operations Platform category. Join a company that's not only leading, but also shaping, the future of security operations.

Our mission is simple : End Cyber Risk. We're looking for a Senior Demand Programs Specialist to be a part of making this happen.

About the Role

The Senior Demand Programs Specialist is a key member of the Revenue Marketing organization, responsible for shaping and optimizing global activation programs that drive high-quality demand, pipeline creation, customer retention, and channel partner engagement. This role serves as the subject matter expert for three core engagement motionsDirect Mail, Content Syndication, and Meeting Setting programsproviding strategic guidance while also supporting execution to ensure global consistency, performance, and scale. This role will also collaborate across the revenue marketing organization to provide feedback and refinements to help drive performance in non-centralized direct mail programs.

Responsibilities

• Lead global strategy for demand programs, primarily but not exclusively related to Direct Mail, Content Syndication, and Meeting Setting programs, ensuring each program is scalable, data-driven, and aligned to ICP and pipeline goals.
• Serve as the primary SME for these engagement motions, establishing best practices, framework documents, targeting guidance, and performance benchmarks leveraged by global and regional teams.
• Collaborate cross-functionally with Field Marketing, Channel Marketing, Digital Marketing, Global Services & Operations, and Sales Development to align audiences, offers, and activation tactics.
• Manage relationships with key external vendors and platforms (e.g., Sendoso / PFL, content syndication partners, meeting setting vendors), ensuring program quality, innovation, and operational excellence.
• Provide hands-on executional support for global activation initiatives, including audience recommendations, brief development, asset routing, vendor coordination, and QA of program setup.
• Build and maintain globally scalable processes, playbooks, and enablement materials to ensure consistent execution and performance across all regions and segments.
• Analyze program performance and deliver ongoing insights and recommendations to optimize conversion rates and scale high-performing tactics.
• Partner with marketing operations to ensure accurate tracking, reporting, and attribution across platforms (e.g., Marketo, Salesforce, Outreach, etc.).

Who You Are

Minimum Qualifications

Preferred Qualifications

On-Camera Policy

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work USA (2021-2024), Great Place to Work Canada (2021-2024), Great Place to Work UK (2024), and Kununu Top Company Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate thatby protecting people's and organizations' sensitive data and seeking to end cyber riskwe get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including : Equity for all employees, Flexible time off and paid volunteer days, RRSP and 401k match, Training and career development programs, Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services, Robust Employee Assistance Program (EAP) with mental health services, Fertility support and paid parental leave.

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and / or other specific needs where possible. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com.

Security Requirements