Head of Go To Market Operations

We have an unprecedented opportunity to scale  a multi-product platform across bookkeeping payroll banking and financial services and expanding through both partnerships and strategic acquisitions. To unlock this next phase we need to elevate our marketing engine and ensure that the underlying systems data and economics are tightly understood and optimized.

This role bridges brand growth strategy financial rigor and operational scaling.

The Role

Were hiring a Head of GTM Operations & Growth Marketing to own the full go-to-market growth system from top-of-funnel market presence to onboarding lifecycle performance and revenue attribution.

You will lead :

Marketing Campaign Strategy

Design and run integrated campaigns across paid media social email / lifecycle content and experimentation.

Brand Development Messaging

Craft a consistent narrative across web product surfaces sales assets and external channels.

Partner & Channel Marketing

Build co-marketing programs activation playbooks partner content and referral funnel reporting.

Onboarding & Product-Led Activation

Work with Product to improve time-to-value and explore hybrid / PLG motion models.

Growth Analytics Forecasting & Financial Modeling

Own campaign performance models CAC / LTV calculations funnel conversions revenue pacing and pipeline contribution forecasting.

Systems Attribution & Data Architecture

Ensure CRM MAP tracking and analytics platforms are integrated and reporting is accurate.

M&A Diligence & Integration Execution

Participate in commercial due diligence model pre / post-acquisition revenue scenarios and lead the GTM integration playbook.

This is a strategic and hands-on leadership role. You architect the plan and execute the work.

Why This Role Is High Impact

Youll be responsible for :

How we tell our story

How we create demand

How we convert and activate customers

How we measure performance and efficiency

How we integrate acquired GTM motions into one scalable model

You influence revenue product perception partner ecosystem depth and enterprise value directly.

Qualifications :

Youre someone who has led marketing and GTM enablement in a scaling environment. You bring a strong mix of the following :

Marketing & Creative Depth

Campaign planning messaging architecture brand voice social narrative fluency

Strong eye for creative design direction landing page and asset development

Growth & Lifecycle Capability

Email nurture onboarding flows experimentation frameworks retention loops

Comfort with funnel math segmentation activation levers and user journeys

Revenue & Financial Rigor

Fluency in CAC / LTV dollar retention curves cohort analysis payback math

Ability to build forward-looking marketing efficiency and revenue contribution forecasts

Experience modeling pre / post-M&A GTM economics and integration cost assumptions

Operational & Systems Ownership

Salesforce MAP attribution platforms lifecycle automation tools

Experience owning reporting dashboards and leading weekly forecast rhythms

Additional Information :

Location : Remote (U.S.-based)

Remote Work : Yes

Employment Type : Full-time

Key Skills

Succession Planning,Growing Experience,Expense Management,Management Experience,Rackspace,Laboratory Management,Senior Leadership,Operations Management,Relationship Management,Leadership Experience,negotiation,Taxonomy

Experience : years

Vacancy : 1