Director, Field & Brand Marketing, North America

Director, Field & Brand Marketing, North America

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About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Attributes We Value

We hire successful builders with founder‑like energy who want real impact, accelerated learning, and true ownership. You bring strong role‑related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

About The Team

The marketing team at Airwallex drives awareness, engagement, and advocacy for one of the world’s leading fintechs. We communicate the value of our solutions through innovative brand storytelling and data‑driven campaigns that attract new customers and deepen relationships with existing ones. In the U.S., we’re focused on building a powerful local presence—connecting our global brand to regional audiences through impactful field marketing programs, partnerships, and community engagement.

Responsibilities

• Develop and execute the US Field & Brand Marketing strategy – Lead the creation of a comprehensive marketing plan that drives awareness, engagement, and revenue across key segments and geographies.
• Lead field marketing activations – Design and execute regional programs (e.g., events, roadshows, partnerships, and community engagements) that connect directly with customers and prospects.
• Build the Airwallex brand in the US – Localize the global brand narrative for the US audience through storytelling, media partnerships, thought leadership, and creative campaigns.
• Drive integrated go‑to‑market programs – Partner with the Product Marketing and Commercial teams to launch new products and solutions in the Americas, ensuring consistency across brand, messaging, and customer touchpoints.
• Manage strategic events and sponsorships – Own the US events calendar, including flagship customer events, industry conferences, and partner activations to build brand visibility and pipeline impact.
• Collaborate cross‑functionally – Work closely with the Global Brand, Communications, and Growth teams to align regional priorities and amplify global campaigns in the US market.
• Analyze and optimize performance – Measure the effectiveness of campaigns, track ROI, and continuously refine strategies based on data‑driven insights.
• Champion customer insights – Surface local market and customer insights that inform positioning, creative direction, and field engagement strategy.

Minimum qualifications

Preferred Qualifications

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Compensation Range : $152.2K - $260.8K

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