Assistant Director for Digital Engagement

Assistant Director, Digital Engagement

Embry-Riddle : A Global Leader in Aviation and Aerospace

With vibrant campuses in Daytona Beach, FL and Prescott, AZ, plus a worldwide network across approximately 120 locations, Embry-Riddle stands as the world's largest aviation and aerospace university. For over 95 years, we've been pioneering education in STEM fields, serving over 11,600 residential students and 19,200 globally in the 2023-24 academic year with cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space.

The Opportunity

This position is responsible for developing and implementing a broad program of digital engagement and marketing to support a vibrant campus community. With oversight of the department's social media, digital signage, and promotional material, the Assistant Director's role is to increase student awareness, interest, and engagement with campus life. This position reports to the Executive Director of Student Engagement & Student Union and is part of a collaborative team of professionals supporting student engagement across a wide range of areas that also include leadership, civic engagement, campus activities, inclusion, orientation, student government, student organizations, and the student union.

Key Responsibilities :

• Lead digital engagement efforts across social media, websites, kiosks, and digital signage, including content creation, scheduling, and performance reporting.
• Manage departmental social media channels and collaborate with campus partners to develop creative, on-brand graphics, videos, and campaigns.
• Oversee department websites and ensure digital signage and kiosks are updated, functioning, and aligned with University Brand Standards.
• Develop and execute marketing and communication strategies for department programs and major university events, including targeted advertising and promotional materials.
• Create marketing graphics for print and digital use, including posters, banners, flyers, and other promotional materials.
• Provide regular supervision and guidance to a team of students working in social media, graphic design, web design, and multimedia to engage their fellow students in ways that build connection and community.
• Analyze audience trends and engagement data to refine digital and marketing strategies that elevate visibility and support key initiatives.

Perks Await You at Embry-Riddle!

Qualifications

Required Education and Qualifications : Bachelor's degree required in Communications, Marketing, or related field

Required skills, knowledge, and abilities :