Senior Product Marketing Manager

Senior Product Marketing Manager

Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.

The Senior Product Marketing Manager is responsible for defining the story of our products. What we build, why it matters, and how it drives impact for our customers. This person will translate product strategy into compelling narratives, enable our commercial teams, and partner with Growth and Demand Gen to activate campaigns that drive adoption and pipeline.

Key Responsibilities

• Positioning & Messaging : Craft differentiated messaging and positioning for core products and solutions; own the "master story" and ensure consistency across channels.
• GTM & Launch Strategy : Lead product launches and go-to-market planning; align cross-functionally with Product, Sales, and Marketing.
• Sales Enablement : Develop battlecards, talk tracks, competitive briefs, and onboarding materials to arm Sales and Customer teams with clear, confident messaging.
• Content Ownership : Oversee high-impact content, including white papers, case studies, solution overviews, and thought leadership pieces.
• Campaign Partnership : Co-develop campaign messaging and content with Growth & Demand Gen, ensuring alignment between product strategy and execution.
• Market & Competitive Intelligence : Maintain ongoing insight into market trends, customer needs, and competitor positioning to inform strategy.
• Customer Advisory Board (CAB) Content : Partner with the CX team on customer storytelling, narrative development, and event messaging.

What You Bring

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is : $128,000$160,000 USD.