Digital Marketing Specialist

Digital Marketing Specialist

At Smart City Digital, we focus on creating content that drives meaningful, measurable results for our property partners.

Smart City began as a human-centered apartment locating service built to save renters time and money in their search for a new place to live. Over time, it has evolved into the most trusted partner in multifamily for filling vacancies. That evolution sparked the launch of Smart City Digital, a marketing agency built specifically for multifamily and backed by those who know the industry best.

We combine the expertise of a digital agency with the perspective of operators who deeply understand the leasing journey. Our team partners with multifamily communities to build strategies across paid search, paid social, and organic content that drive traffic and awareness. Smart City Digital is designed to move fast, think creatively, and constantly adapt to the changing digital landscape, making us a trusted growth partner in multifamily.

The Digital Marketing Specialist will manage all client digital marketing campaigns, work closely with the Associate Director to refine digital marketing strategies for clients, participate in client-facing performance calls or emails, and ensure campaigns align with client goals. The Digital Marketing Specialist will be responsible for campaign creation & optimization across Facebook, Google & TikTok, and other marketing platforms, which involves but is not limited to creative ad refreshes, ad copywriting, daily account performance review & optimizations. The Digital Marketing Specialist will support with day-to-day marketing operations through budget management and allocation, campaign planning and execution, as well as advertisement performance reporting. Their goal is to help contribute to the reduction overall advertising spend while increasing lead gen and web traffic through organic and paid sources. This role will work closely with all marketing team members as well as department leaders to ensure strategies are executed effectively while maintaining brand standards.

Essential Functions

Operations & Client Communication :

• Build, optimize, and manage paid campaigns across Meta (Instagram / Facebook), TikTok, Google Ads, and emerging platforms.
• Own CPC performance across accounts, monitoring pacing, spend, and creative daily to maximize efficiency.
• Manage a portfolio of 20+ property partners, with campaigns spanning Paid Social (Meta & TikTok) and PPC with Google - noting that a single partner may be active across all three platforms.
• Set campaign pacing and optimization cadences that improve CPC and efficiency over time.
• Monitor daily performance and make proactive adjustments to budgets, targeting, and creative in real time.
• Prepare and deliver monthly reporting, clearly communicating wins, learnings, and performance trends using both platform dashboards and tracking tools (GA4, UTM, Meta Pixel, etc).
• Act as the main POC for client performance communications, responding promptly to emails and questions with prepared feedback and proactive recommendations.
• Confidently speak to performance on client-facing calls alongside the Associate Director, supporting quarterly reviews and client check-ins with clear insights and next steps.
• Collaborate with the Content Creation team to ensure creative is aligned with campaign strategy and optimized for platform best practices.

Strategy & Growth :

Supervisory Responsibilities :

Required Education and Experience :

Required Skills / Abilities :

Physical Requirements :

Expected Hours of Work :

Travel :

Compensation & Benefits :

All offers of employment are conditioned upon the candidate's completion of a Form I-9 and delivery of appropriate documentation to establish the candidate's identity and legal authorization to work in the United States. This document in no way states or implies that these are the only duties to be performed by the individual occupying this position. This is a representative list of the general duties, and it is not intended to be all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

We Take Equality Seriously : Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.

We are more than just an apartment locating company. We love what we do, and we work all the time because to us, it doesn't feel like work. We believe that professionalism is doing what you say you're going to do. We pride ourselves on teamwork, and we live for helping others. We get excited when faced with a tough challenge and go the extra mile to achieve our goals. We believe in quick communication, accessibility, transparency, and having fun while putting in good old fashioned hard work. We go above and beyond, we are hyper-personalized, and we make friends, not clients. You are not just another email address, and we are not just another real estate service.

Our values (H