Head of Creative and Social Growth – Equity Opportunity.

Salary

: $25–$35 hourly starting (performance based, you grow sales / profit, your salary grows)

Equity

: 1-5+ % Opportunity for vesting (if not equity than higher salary)

Location

: Brooklyn, NY. In-office five days per week for the first two months. Hybrid possible afterward.

Video from founder!

https : / / www.loom.com / share / 7ac6cf5317cd489e91b370beb7919bdc

About TopFoxx

TopFoxx is a women owned eyewear brand creating fashion forward designs. Our slogan is “sunglasses with a solution”, we make luxury designs with functionality, things like sunglasses that float, tangle free aviators, foldable pocket size sunnies, mood boosting glasses and more! We are a small team & that is very passionate about what we do and looking for an amazing person who wants to build it from the ground up.

We are looking for a Head of Creative and Social Growth who can think like a strategist, execute like a creator, lead like a director, and move like a founder. Your work will directly influence revenue and brand growth every single day. This is an entrepreneurial role for someone who wants ownership, impact, and long term opportunity. You must be a person who is never satisfied and constantly growing personally and professionally. It is a very fast moving ecommerce startup with a very lean team and a shoestring budget. This reality should fuel your entrepreneurial spirit!

This role requires someone who can operate independently, make sound decisions on behalf of the CEO, and be the creative right hand that sets a standard of accountability across the company. You are comfortable leading a team with clear expectations and holding every person accountable to real performance, not surface level activity. You drive decisions through data and ensure that the KPIs you set are accurate, meaningful, and constantly re‑evaluated to reflect that they truly move the business forward. You challenge your team to stretch their abilities, maintain high standards, and deliver work that creates measurable impact. You uphold the highest standard, a culture of ownership, clarity, and accountability, even when the work is demanding.

For the right person, this is a rare opportunity. There is significant long term upside with room for fast career growth and pay. And for the right person based on performance, ownership as a partner in the business, through equity vesting up to five percent. If you don’t have some of the skills, do still apply! As long as you are willing to put in the hours and do everything to close that gap, work to learn and grow. Skills can be taught, your mindset and belief system cannot.

If you feel you are an amazing fit for the brand but for another role, do email mariapaula@topfoxx.com

Role Overview

You will oversee and help execute all creative output for the brand; social media, influencer marketing, graphics, video, website creative, and the full brand aesthetic. You will lead a small team and develop them into high performers. You will also personally create a large portion of the work. Majority, you will film, direct, and edit founder led content, and you will produce high volume videos, graphics, and social assets that meet strict brand standards and drive measurable growth.

Key Responsibilities

1. Organic Growth and Social Strategy

Build and execute daily organic growth strategies, including viral hooks and scroll stopping concepts that increase engagement and reach continuously.

Direct, film, and edit fast turnaround short form videos, including consistent founder led content with the CEO.

Produce high volume TikToks and Reels, building both the company brand and the founder’s personal brand, to help each other side by side growth.

Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales.

Create high performing content using simple setups and minimal resources, creatively leveraging influencers when needed.

Dive across departments to identify opportunities that will drive the most sales.

2. Creative Execution and Production

Ensure cohesive and elevated brand aesthetics and storytelling across all creative.

Edit and repurpose videos for TikTok, Instagram, ads, and YouTube to maximize output.

Create website and email graphics that support promotions, campaigns, wholesale linesheets and strong click through performance.

Lead website creative and UX or UI visuals that improve conversions.

Product photography and / or Oversee shoots and direct photographers and videographers.

Keep all creative assets organized across shared drives and Asana.

Support other departments when needed. Small team means many hats.

Provide or guide strong copy as needed.

3. Creative Leadership and Team Accountability

Set clear leading and lagging KPIs and KPMs that drive real performance. Constantly re‑evaluate if it’s correct ones that drive true conversion.

Oversee influencer marketing, collabs, and strategies to convert creators into affiliates through giftings only.

Hold team members accountable for deadlines, quality, productivity, and performance.

Challenge poor performance and raise standards across the team.

Review all creative before it goes live and give direct feedback daily.

Support leadership with clear, fact based assessments and solutions.

Solve problems quickly without waiting for instructions.

Participate in hiring decisions and help maintain a strong culture of ownership.

4. Brand Direction and Product Design Creative

Contribute & execute creative ideas for product development; trends, colors, shapes, packaging, and design.

Support execution and operations around new product launches.

Create mood boards and support visual direction for launches.

Participate in early stage brainstorming and seasonal creative strategy.

5. Startup Speed and Resourcefulness

Create high quality content with simple tools and execute quickly using minimal resources.

Solve creative challenges like a growth hacker by finding ways to make something from nothing.

Work with urgency and ownership.

Produce consistent high volume output each week.

What We Are Looking For

Experience in fast paced startup / DTC ecommerce environments where your priorities shift quickly and execution is constant, doing it all with a positive upbeat attitude.

Mastery of TikTok and Instagram growth. You understand hooks, pacing, retention, and what truly converts.

Strong graphic and video design ability through Adobe Suite, CapCut, or equivalent tools.

Ability to film, edit, and produce short form content at a high level.

A sharp aesthetic eye for fashion, lifestyle, or beauty.

Leadership ability. You can guide creatives, make decisions, and hold people accountable.

Comfort with direct, frequent feedback. This role is improvement focused and communication must be clear.

Strong judgment and strategic thinking. You understand how creative ties to revenue.

High personal responsibility. You bring solutions, ideas, and ownership, not excuses.

Ability to move at startup speed. Quick pivots, fast execution, and daily iteration.

Willingness to work forty five to fifty five hours per week with work life integration. Some weekend hours when needed.

Brooklyn based and able to be in the office regularly with the founder.

This role is for someone who wants to build something meaningful, not someone who wants passive or comfortable creative work.

What You Get

A hybrid schedule after the initial training period.

Direct access to the founder and leadership team.

Twenty days of paid time off.

Performance based bonuses.

Free sunglasses and brand products.

A medical insurance option after six months if you choose to include it.

A fast track to advanced roles. You will gain real experience across creative, product, marketing, and growth.

The opportunity to shape a brand from the ground up and influence every major creative direction.

A possible path to equity or partnership for exceptional long term performance.

A culture built on ambition, growth, ownership, and high standards.

How to Apply

Send your resume and portfolio to mariapaula@topfoxx.com.

Include recent social content you have produced, especially short form videos and any other creatives you feel relevant to this role.

If you want a role where you can create, lead, and directly shape the growth of a brand, we want to meet you. Good luck!

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