Executive Director, Online and Mobile Banking

Executive Director, Online And Mobile Banking

The Executive Director, Online and Mobile Banking will lead Northwest Bank's digital eco-system with responsibility for design and operation of consumer facing digital shop, buy, and serve experiences in digital channels (online, mobile, Northwest.com). In this highly visible and critical role, the Managing Director will be responsible for establishing and executing a user-based design vision to improve the client experience, accelerate online sales and enrollment, and drive higher retention and engagement through innovative offerings and features. Through both native development and third-party relationships, ensure experiences are aligned with the Northwest brand and support an omni-channel experience for new and existing customers. This role will be expected to be a strong, creditable voice in driving Northwest's digital and payments journey, enabling business partners and stakeholders with the insight and capability they need to drive strategic outcomes.

Essential Functions

• Prepare ongoing assessments of digital products, recommend and execute improvements, establish a long-term roadmap to achieve a highly competitive position in the industry
• Be the center for knowledge - have a deep experience and curiosity about the digital product space and a desire to drive change throughout the organization
• Embody designed based thinking, including empathy, journey mapping, and the CX experienceput the client voice and data at the center of decision making
• Lead definition and execution of value propositions and end-to-end product experience, including on-boarding, transactional activities, payments, compliance workflows, customer support, operations, and bringing new solutions to market
• Own digital product positioning, and partner with marketing on go-to-market strategy and enablement to support the sales cycle
• Lead and develop digital experience team; build agile development capabilities to support roadmap execution in addition to strengthening external partnerships and evaluating / implementing new third party capabilities
• Manage and support technology integrations related to internal initiatives and acquisitions
• Recommend strategies to enhance the bank's brand and image in digital channels
• Influence the company's data strategy and analytics to improve offerings, marketing, client experiences, performance measurement, and overall engagement outcomes
• Improve the existing customer journey and simplify the experience while enriching features and capabilities
• Increase revenue and engagement through customer adoption, channel utilization, product usage, and delivering a solutions-based approach to meeting client needs
• Provide a deep understanding of financial services technologies, processing, payments, and use of third-party capabilities
• Possess a strong background in financial services and familiarity with banking products, services, payments, and regulations
• Contribute to bank-wide process improvement and efficiency efforts through automation and technology
• Manage product knowledge centers to support internal training, customer support, and servicing
• Translate line of business strategies into actionable digital marketing programs that drive revenue-attributable business outcomes across all divisions
• Possess excellent project management and cross-functional skills by working closely with teams across the organization, including Consumer and Commercial Bank, Legal, Compliance, and Risk Management, Executive Leadership Team, Marketing, Technology, Internal Communications, and external partners
• Ability to create content on demand in a range of styles and voices while observing hard deadlines, and have a proven record of program development, project management, and content strategy development
• Build an effective digital brand to attract new business
• Craft and drive strategies to enable sales teams, contact center agents, and frontline partners to leverage digital capabilities
• Possess a proven record of strong interpersonal skills - this position requires substantial interaction with bank representatives at all levels, including senior management. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital.

Additional Essential Functions

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

Bachelor's Degree required Master's Degree preferred

Work Experience

More than 15 years :

Knowledge, Skills, and Abilities

Travel Requirements

Occasionally across the bank's regional offices and to acquire additional expertise through industry forums, conferences, and vendor engagements, approximately 10-20% of time

Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.