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Associate Product Manager, Basketball Footwear
Associate Product Manager, Basketball FootwearReebok International, Ltd • Boston, Massachusetts, United States
Associate Product Manager, Basketball Footwear

Associate Product Manager, Basketball Footwear

Reebok International, Ltd • Boston, Massachusetts, United States
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Key Responsibilities :

Execution & Operations Excellence

  • Calendar Management : Follow comprehensive product development calendars, helping to ensure all team members are aligned on critical milestones, deadlines, and deliverables
  • Process Coordination : Establish and maintain organized workflows for product briefs, line confirmations, and cross-functional communications
  • Administrative Support : Coordinate meetings, prepare materials, and ensure seamless information flow between design, marketing, and regional teams
  • Project Tracking : Monitor project progress against timelines and proactively identify potential delays or roadblocks
  • Documentation Management : Maintain organized records of product decisions, meeting notes, and strategic discussions
  • Systems Management : Assist in the maintenance of internal product systems including FLEX PLM and SmartSheet to ensure accurate product data, timeline tracking, and cross-functional visibility

Basketball Market Intelligence & Research

  • Consumer Research : Assist the team in thorough research on basketball consumer trends, preferences, and unmet needs to identify white space opportunities for mainstream market connection
  • Competitive Analysis : Monitor and report on competitor basketball footwear strategies, product launches, and market positioning
  • Market Insights : Provide fresh perspectives on basketball business opportunities through both personal basketball knowledge and data-driven research
  • Trend Identification : Stay current on basketball culture, athlete preferences, and emerging consumer behaviors that could inform product strategy

    • Team Support & Strategic Contribution

  • Cross-functional Coordination : Assist in the facilitation of communication between basketball product team, regional hubs, GTM teams, and key markets
  • Presentation Support : Assist in creating and organizing materials for Brand Summit, executive presentations, and key milestone meetings
  • Strategic Input : Contribute basketball-specific insights and consumer perspectives to product strategy discussions
  • Process Improvement : Identify opportunities to streamline workflows and enhance team efficiency

    • Product Process Support

  • Product Briefing : Support the preparation and organization of product briefs while learning the strategic thinking behind brief development
  • Line Planning : Assist with product assortment planning and ensure balanced portfolio management
  • Collaboration Facilitation : Coordinate between footwear and apparel teams for cohesive collection development. Coordinate between marketing team responsible for athletes and development to deliver product on time
  • Market Communication : Help disseminate product strategies and updates to regional teams and sales organization
  • Bachelor’s degree in business, Marketing, Sports Management, or related field
  • 1-3 years of experience in product management, marketing, or related role
  • Demonstrated passion for basketball and deep understanding of basketball culture and consumer behavior
  • Exceptional organizational and project management skills
  • Strong cross-functional communication and facilitation abilities
  • Strong analytical and research capabilities
  • Excellent written and verbal communication skills
  • Proficiency in project management tools and Microsoft Office Suite
  • Process-oriented mindset with attention to detail
  • 3-day in-office requirement (Tuesday, Wednesday, Thursday)
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    Associate Product Manager • Boston, Massachusetts, United States

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