Executive Director of Consumer Analytics

Job Description

The Executive Director, Consumer Analytics will support Northwest Bank's consumer business by utilizing internal and external data to drive business results and critical strategic decisions. This role will develop data models, analytics, and insights to increase sales, improve profitability, optimize staffing, construct incentive plans, and price product offerings. In addition, the consumer analytics director will be responsible for pricing deposits to achieve balance growth and margin expectations for the Consumer Bank. This includes influencing promotional campaigns, regional pricing, segmentation efforts, and marketing initiatives to optimize efficiency and return on investment. In working with information technology and the Chief Data Officer, support the organizations overall long-term data strategy. This role will have a high level of autonomy and accountability to evaluate, build, and influence the direction and future of overall data analytics at Northwest Bank.

Essential Functions

• Leveraging internal and external data, build advanced analytics to support deposit pricing recommendations to retain existing balances, grow new relationships, attract off us balances, and improve overall deposit margins
• Build and manage staffing models with both internal resources and third-party applications to optimize sales and service across the consumer bank network, including retail financial centers, wealth management, and contact centers
• Aggregate and analyze consumer data related to transactions, balances, product usage, and behaviors to create segments, targeted offers, cross-sell strategies, and profitability views; build a repeatable analytical process and associated data models
• Collaborate with human resources and sales leaders to revise existing incentive plan structure and establish a strategic approach to goal setting across the network of financial centers, simplifying existing manual reporting and scorecard development
• Partner with existing analytical resources in different business lines to create a research hub in support of the overall organizations mission to be more data-driven; work with leadership and Chief Data Officer to improve processes, modeling, and data warehousing
• In direct support of the Chief Consumer Banking Officer, lead multiple strategic initiatives to improve sales, drive efficiency, evaluate operations, and increase share of wallet
• Maintain expertise in data strategy and infrastructure, database governance, and deployment of performance-based models and reporting
• Create content on demand in a range of styles and voices while observing hard deadlines, and have a proven record of program development and project management
• Craft and drive strategies to enable sales teams, contact center agents, and frontline partners to leverage data insights to improve performance
• Build insights using financial and nonfinancial data, in some cases leveraging together to support business decisions
• Influence new financial center location decisions by analyzing economic data, traffic patterns, urban / suburban development trends, and competitive movements in the industry

Additional Essential Functions

Essential Functions

Safety and Health for those without supervisory duties

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

Bachelor's DegreeRequired

Master's DegreePreferred

Work Experience

More than 15 years leading advanced analytics and modeling in support of improving sales, profitability, and marketing ROI, preferably in consumer banking

Knowledge, Skills, and Abilities

Additional Knowledge, Skills and Abilities

Large bank experience a plus, specifically managing demands of multiple stakeholders and collaborating across marketing, technology, product, risk management, and lines of business

Travel Requirements

Occasionally across the bank's regional offices and to acquire additional expertise through industry forums, conferences, and vendor engagements, approximately 10-20% of time

Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.