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Associate Director, Thought Leader Liaison Eye Care
Associate Director, Thought Leader Liaison Eye CareViatris • Columbia, SC, US
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Associate Director, Thought Leader Liaison Eye Care

Associate Director, Thought Leader Liaison Eye Care

Viatris • Columbia, SC, US
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Associate Director, Thought Leader Liaison Eye Care

At Viatris, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via :

  • Access Providing high quality trusted medicines regardless of geography or circumstance;
  • Leadership Advancing sustainable operations and innovative solutions to improve patient health; and
  • Partnership Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference and here's how the Associate Director, Thought Leader Liaison Eye Care role will make an impact :

Key responsibilities for this role include :

  • Lead regional engagement with Key Opinion Leaders (KOLs), Healthcare Organizations (HCOs), and Professional Societies to support the Eye Care portfolio strategy.
  • Build advocacy, gather insights, and drive execution of marketing initiatives. This includes speaker bureau development, peer education, and brand presence at key congresses and advisory boards. The role also ensures field insights inform headquarters strategy and cross-functional alignment.
  • Thought Leader Engagement & Advocacy :

  • Develop and manage regional KOL engagement plans aligned with brand strategy.
  • Serve as the primary contact for KOLs and professional societies in assigned geography.
  • Build long-term relationships with Ophthalmology and Optometry leaders to drive advocacy and education.
  • Strategic Marketing Execution :

  • Implement marketing plans tailored to regionally-focused market dynamics.
  • Represent the brand at national and regional congresses, symposia, and advisory boards.
  • Collaborate with internal teams to support educational initiatives, including product theaters and peer exchanges.
  • Speaker Bureau & Educational Programming :

  • Identify, contract with, and manage promotional speakers.
  • Serve as moderator or faculty for peer-to-peer educational events.
  • Monitor speaker performance and provide coaching to ensure alignment and compliance.
  • Insight Generation & Cross-Functional Collaboration :

  • Capture and share actionable insights from KOLs to inform brand strategy and messaging.
  • Partner with Medical Affairs, Sales, Market Access, and Training for cohesive customer engagement.
  • Support commercial advisory boards, including advisor identification and content development.
  • Compliance & Operational Excellence :

  • Ensure all activities comply with legal, regulatory, and company standards.
  • Manage budgets, timelines, and logistics with accuracy and accountability.
  • Model a culture of ethics, integrity, and compliance.
  • The minimum qualifications for this role are :

  • Minimum of a Bachelor's degree in a related field (e.g. marketing, business administration, life sciences, healthcare) and 8-10 years of relevant professional experience required. Master's degree (or equivalent advanced degree) preferred. Minimum of 5 years of success in pharmaceutical roles involving Thought Leader or Center of Excellence engagement (e.g. TLL, Regional Marketing Manager, Account Manager, Medical Science Liaison, Medical Communications) and 2 years of Sales Manager or Field Trainer experience required. However, a combination of experience and / or education will be taken into consideration.
  • Must possess cross-functional experience in Ophthalmic specialties (e.g. sales, training, management, marketing, business development, KOL engagement).
  • Strong knowledge of Ophthalmic disease states and understanding of Ophthalmology and Optometry practice dynamics, business models, and communication preferences required.
  • Ability to travel up to 80% required, including evenings and weekends as needed. May be required to work conferences and events during evenings and weekends as needed.
  • Must possess financial and budget management experience.
  • Must demonstrate ability to collaborate effectively with internal marketing, sales, cross-functional teams, and external agencies, vendors, healthcare organizations, and providers.
  • Communicate clearly and persuasively with teammates, leadership, and stakeholdersboth in writing and verbally required.
  • Ability to plan and execute tactical initiatives with precision, aligned to strategic priorities required.
  • Lead without formal authority, influencing cross-functional teams and external stakeholders, required.
  • Ability to be comfortable initiating and managing challenging conversations with KOLs required.
  • Disease state education and product launch experience in specialty pharmaceuticals preferred.
  • Experience in competitive or fast-paced therapeutic markets preferred.
  • Proficiency in speaking, comprehending, reading and writing English is required.
  • Exact compensation may vary based on skills, experience, and location. The salary range for this position is $95,000 - $193,000.

    At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

    Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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    Director Thought Leader Liaison • Columbia, SC, US

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