Marketing & Communications Specialist

Job Summary and Responsibilities

We are currently in search of a dynamic, passionate, and skilled Marketing and Communications Specialist to join the Kentucky market as part of the broader South Region team. In this pivotal role, you will be reporting into the market-based marketing and communication leadership team and will be instrumental in shaping and executing marketing and communication strategies within our market. The Marketing & Communications Specialist supports marketing and communications efforts for all clinics, facilities and services within the Kentucky market, which includes the development and implementation of marketing and communications strategies and plans. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.

Essential Key Job Responsibilities

Works with market executives and leaders to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities.

Leads a market-based marketing and communications team to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand / reputation management.

Develops, implements, and monitors comprehensive marketing and communication strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.

Works with system and regional teams and associated agencies and partners to determine best opportunities for media placement across all services.

Develops and maintains detailed annual budgets reconciliation and tracking reports for marketing and communications spends.

Oversees marketing & communications growth programs, reputation building and engagement campaign development and optimization for the market.

Leads internal and external communication efforts for unique market-based projects and initiatives.

Develops and deploys market-based internal communication programs to achieve high engagement among employees and providers. Measures effectiveness through ongoing audits and feedback tools.

Leads a lean market-based team of marketing & communications managers and specialists.

Provides leadership and direction to the Market marketing and communications team, fostering an environment of continuous learning and improvement.

Collaborates with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts.

Tracks marketing and communications performance metrics and makes data-driven decisions to improve and optimize strategies.

Coordinates with other departments to ensure alignment between marketing strategies and company objectives.

Stays up-to-date on industry trends and developments and incorporates this knowledge into marketing strategies.

Manages and optimizes the marketing & communications budget to maximize program performance and ROI.

Job Requirements

Required Education and Experience

Bachelor’s degree in Marketing, Communications, Business, or related field. A combination of education and / or additional job-related experience in marketing and / or communications may be considered in lieu of a degree.

Minimum of 3 years of experience in marketing and / or communications roles, preferably within the healthcare industry.

Proven track record of success in developing and implementing strategic marketing and communications plans.

Required Licensure and Certifications

N / A

Required Minimum Knowledge, Skills, Abilities and Training

Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.

Strong strategic thinking and problem-solving abilities.

Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.

Excellent presentation skills.

Ability to work collaboratively with cross-functional teams and senior executives.

Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.

Excellent interpersonal skills.

Collaborative work style.

Ability to work in a large geographically diverse system.

Strong leadership skills, with a proven ability to build, mentor, and coach a high-performing team.

Where You’ll Work

CHI Saint Joseph Health is one of the largest and most comprehensive health systems in the Commonwealth of Kentucky supporting over 5,000 active team members, 8 hospitals, and a Medical Group with more than 200 locations across Central and Eastern Kentucky.

At CHI Saint Joseph Health, we are dedicated to building healthier communities by elevating patient care through high quality healthcare professionals and Humankindness. We care about our team members well-being and offer benefits that complement work-life balance such as :

CHI Saint Joseph Health is part of CommonSpirit Health, a nonprofit, Catholic health system dedicated to advancing health for all people. With approximately 175,000 team members and 25,000 physicians and advanced practice clinicians.

Our commitment to serve the common good is delivered through the dedicated work of thousands of physicians, advanced practice clinicians, nurses, and staff; through clinical excellence delivered across a system of 140 hospitals and more than 2,200 care centers serving 24 states.

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