Enterprise Marketing and Communications Technology Manager

Enterprise Marketing And Communications Technology Manager

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Technology (MarTech) Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're seeking change agents who thrive in fast-paced environments, embrace continuous evolution, and are eager to make a meaningful impact across MUSC's Health, Research, and University divisions.

We are seeking a technically skilled and strategically minded manager to lead the development, integration, and optimization of our marketing technology stack. This role will be instrumental in enabling modern, data-driven marketing communications across health care and university initiatives by aligning tools, platforms, and processes to support campaign execution, personalization, and performance measurement. A key focus of this role will be managing relationships with external vendors and technology partners to ensure seamless execution and alignment with organizational goals.

Key responsibilities include :

• Design a roadmap and implement a phased approach to achieve a scalable MarTech stack that supports multi-channel personalized marketing, CRM integration, and analytics.
• Evaluate, onboard, and manage marketing platforms including automation tools, customer data platforms (CDPs), content management systems (CMS), and analytics solutions.
• Create a roadmap to evolve OCM's leverage of AI technologies that help deliver higher ROI campaigns and drive internal efficiency while reducing operational costs.
• Serve as the liaison for external vendors and technology partners, ensuring deliverables, timelines, and integrations meet strategic and operational needs.
• Collaborate with IT, data teams, and external agencies to ensure seamless integration and data flow across systems.
• Partner with marketing strategists and external agencies to enable campaign execution and ensure technology supports performance tracking and iterative learning.
• Develop documentation, training, and governance models to ensure consistent and compliant use of marketing technologies.
• Monitor platform performance, troubleshoot issues, and recommend enhancements to improve efficiency and ROI.
• Stay current with MarTech trends and innovations, identifying opportunities to enhance personalization, automation, and audience targeting.
• Provide marketing subject matter expertise and requirements longer term as the enterprise determines its CRM strategy.

Preferred qualifications include :

Preferred skills include :

Additional job description includes :

If you like working with energetic enthusiastic individuals, you will enjoy your career with us! The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and / or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

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