Talent.com
Digital Marketing Manager
Digital Marketing ManagerG&S Business Communications • Raleigh, NC, US
serp_jobs.error_messages.no_longer_accepting
Digital Marketing Manager

Digital Marketing Manager

G&S Business Communications • Raleigh, NC, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Digital Marketing Manager

We are seeking a highly analytical and creative Digital Marketing Manager to lead ideation and deployment of full-funnel digital marketing initiatives tailored to our core market sectors. The ideal candidate will collaborate with various discipline strategists to build integrated approaches that drive brand awareness, generate leads, and increase customer engagement. This role requires broad digital expertise, data analysis, strategic thinking, and a deep understanding of the user journey from initial engagement to digital conversion across all touch points. This position is also responsible for managing and growing associates.

Responsibilities :

  • Develop and oversee integrated digital marketing strategies aligned with brand voice, target audience, and business goals of clients and agency.
  • Analyze market trends, audience behavior and campaign performance to inform strategy.
  • Oversee and manage all digital marketing channels, including SEO, SEM, email, social media, web / content marketing, and influencer marketing.
  • Lead efforts to improve website user experience (UX) and implement strategies for conversion rate optimization (CRO) to enhance on-site performance.
  • Manage and allocate digital marketing budgets, optimizing spend across all channels to maximize ROI.
  • Analyze campaign and website performance using tools like Google Analytics and other platforms, providing actionable insights to stakeholders.
  • Collaborate with creative, content, and development teams to ensure all digital efforts are aligned and integrated.
  • Stay current with the latest digital marketing trends, tools, and best practices.
  • Assist and provide guidance on integrating AI tools into digital workflows and existing marketing software to improve efficiency and product offerings.
  • Coach and mentor junior team members through daily feedback and other professional development opportunities.
  • Collaborate in the research, writing and development of new business proposals and presentations.
  • Collaborate in creating estimates for digital marketing projects and campaigns.

Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, a related field, or equivalent combination of education and experience.
  • 7+ years of experience in digital marketing, with at least 4 years in a strategic or leadership role.
  • Proven experience developing and implementing successful digital marketing strategies that leverage integrated digital marketing tactics and channels.
  • Direct experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics), defining and benchmarking KPIs, and reporting on campaign reach and effectiveness.
  • Proven ability to conduct in-depth audience research to understand demographics, interests, and online behavior to tailor strategy accordingly.
  • Proven ability to deliver campaigns within aligned budget and on time.
  • Design-forward mindset and problem-solving skills with a deep focus on the user journey.
  • Proficient understanding of User Experience methodology and best practices.
  • Proficient understanding of digital marketing (web development, SEO, social media, strategic analytics, etc.) interconnectivity and best practices.
  • Strong analytical skills with the ability to interpret data and provide actionable recommendations.
  • Excellent communication, interpersonal, project management, and presentation skills with the ability to influence and inspire clients, stakeholders, and team members.
  • Experience working in a fast-paced, results-oriented environment managing multiple projects in different stages of completion.
  • Possesses effective leadership skills, including strategic thinking, vision building, and the ability to motivate and guide a team.
  • Proven track record of success in leading a team of digital marketing professionals.
  • Proven success in managing, optimizing, and growing marketing budgets.
  • Experience in building and managing strong relationships with interdisciplinary teams and senior management.
  • High level of comfort with core business tools (e.g., PowerPoint, Excel, Word, etc.)
  • A positive, collaborative, proactive, can-do attitude.
  • Strong attention to detail and a commitment to accuracy.
  • Proactive approach to learning and growth in Digital Marketing Strategy capitalizing on current trends and defining innovative approaches.

    • Candidates with the following industry or market segment knowledge will be given preferred consideration :

  • Advanced Manufacturing and Energy
  • Agribusiness
  • Healthcare and Wellness
  • Home and Building
  • Landscape and Outdoor Living
    • serp_jobs.job_alerts.create_a_job

    Digital Marketing Manager • Raleigh, NC, US

    Job_description.internal_linking.related_jobs
    Senior Manager, Marketing Operations

    Senior Manager, Marketing Operations

    Litera • Raleigh, NC, US
    serp_jobs.job_card.full_time
    Senior Manager, Marketing Operations.Join the Legal Tech Revolution at Litera.Are you ready to shape the future of how law is practiced? At Litera, we're on a mission to Raise The Bar for the legal...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Insights & Analytics Manager

    Insights & Analytics Manager

    Chiesi • Cary, NC, United States
    serp_jobs.job_card.full_time
    Based in Parma, Italy, Chiesi is an international research-focused biopharmaceutical group with 90 years' experience, operating in 31 countries. More than 7,000 employees across the group are united...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Commercial Product Manager IV - Digital Channels

    Commercial Product Manager IV - Digital Channels

    First Citizens Bank • Raleigh, NC, US
    serp_jobs.job_card.full_time
    This is a remote role that may be hired in several markets across the United States.Preference given to candidates in proximity to our Raleigh, Charlotte, or Phoenix offices.The Digital Channel Pro...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Digital Marketing Coordinator - Marketing Technology

    Digital Marketing Coordinator - Marketing Technology

    UNC Health Care • Morrisville, NC, United States
    serp_jobs.job_card.full_time
    Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve. Coordinates the digital strategy for ma...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Digital Sales Representative

    Digital Sales Representative

    Beacon National Agency • Wake Forest, NC, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    We are looking for Sales Rockstars to help clients protect their financial future with Indexed Universal Life (IUL) policies, annuities, and life insurance. If you want a flexible, high-paying, remo...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Digital Project Manager

    Digital Project Manager

    Reingold Inc • Raleigh, NC, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Reingold is a full-service marketing and creative firm in Alexandria, VA.For more than 40 years, we’ve been driven by a simple mission : . We hire top-notch talent to develop and launch compelli...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Director

    Marketing Director

    Marius Pharmaceuticals • Raleigh, NC, United States
    serp_jobs.job_card.full_time
    Marius Pharmaceuticals is a patient‑centric healthcare company developing therapies for hypogonadism (Testosterone Deficiency). We focus on optimizing metabolic function, healthspan, and.Testosteron...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Digital Travel Consultant

    Digital Travel Consultant

    Kim Luxe Travel • Cary, North Carolina, USA
    serp_jobs.job_card.full_time
    Kim Luxe Travel is a bespoke travel design consultancy committed to delivering exceptional value and.We specialize in maximizing our clients travel investment by leveraging digital tools and indust...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Project Manager (Paid Social)

    Project Manager (Paid Social)

    Activate Talent • Raleigh, NC, US
    serp_jobs.job_card.full_time
    Project Manager (Paid Social) Digital Growth Marketing Agency.A fast-growing digital growth marketing agency is looking for a highly organized and detail-oriented Project Manager to join our Paid ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Senior Field Marketing Manager, Americas

    Senior Field Marketing Manager, Americas

    Qualys • Raleigh, NC, United States
    serp_jobs.job_card.full_time
    Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!.Qualys is looking for an exceptional Senior Field Marketing Manager to join our ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Entry Level Digital Marketer

    Entry Level Digital Marketer

    Nextiny Marketing • Raleigh, NC, United States
    serp_jobs.job_card.full_time
    We are looking for an entry-level Digital Marketer to join our team.No prior marketing experience is necessary—we are happy to teach the necessary skills to help you succeed.This role is perfect fo...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new
    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Mercor • Raleigh, North Carolina, US
    serp_jobs.filters.remote
    serp_jobs.job_card.temporary
    Role Overview • • Mercor is seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy.This engagement focuses o...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Manager Entry Level

    Marketing Manager Entry Level

    Acquire • Raleigh, NC, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Acquire is currently looking for ambitious individuals as an entry-level Marketing Manager!.Due to recent business growth, our clients are looking for those who enjoy being around and working with ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Business Development Manager

    Business Development Manager

    SMART I.T. Services, Inc. • Raleigh, NC, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Company Description SMART IT Services, Inc.IT solutions for independent insurance agencies since 1991.Our flagship product, myAGENCYcloud , paired with our proactive IT support, AI consulting, and ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Project Manager

    Marketing Project Manager

    VisionPoint Marketing • Raleigh, NC, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    About VisionPoint Marketing VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Paid Search Marketing Manager (LATAM)

    Paid Search Marketing Manager (LATAM)

    LawnStarter • Raleigh, NC, US
    serp_jobs.job_card.full_time
    We're currently hiring a Paid Search Marketing Manager to join our growing remote team.LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts a...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    DSO Marketing Lead, Global

    DSO Marketing Lead, Global

    Align Technology • Morrisville, North Carolina, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    At Align Technology, we are transforming smiles and changing lives through innovation.As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital dentistry through iTero...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days
    Residential Roofing Sales and Marketing Manager

    Residential Roofing Sales and Marketing Manager

    Gpac • Raleigh, North Carolina, United States
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Residential Roofing Sales Manager.Residential Roofing Sales Manager.BIG? We’re not looking for someone to just fill a seat — we’re looking for a game-changer who will be the drivi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30