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Marketing Development Manager - Eyecare
Marketing Development Manager - EyecareHilco Vision • Madison, WI, US
Marketing Development Manager - Eyecare

Marketing Development Manager - Eyecare

Hilco Vision • Madison, WI, US
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Marketing Development Manager - Eyecare

Hilco Vision is an industry-leading global eyewear and eye care company delivering comprehensive solutions to customers, built on a platform of innovation and operational excellence. We have direct subsidiaries in the USA, Canada, UK, Germany, Australia, China, Hong Kong, Belgium, and the Netherlands. Our product portfolio encompasses Prescription Safety, Lenscare, Eyewear Accessories, Lab & Dispensing, Ocular Surface, Exam Supplies, and Vision Testing.

Hilco Vision is currently seeking a talented Marketing Development Manager to drive growth in the general eye care market. This is a high-impact role for a results-oriented professional with strong marketing experience and deep knowledge of eye care channels.

The Marketing Development Manager will serve as a key partner and liaison to customers and internal stakeholders. This role is essential for demonstrating strategic thinking, effective communication, and strong business acumen while supporting our broad portfolio of brands. The ideal candidate will leverage industry knowledge and insights to craft compelling marketing strategies, set ambitious goals, and balance customer and team needs effectively.

If you're a creative, strategic, energetic marketing leader with expertise in eye careand ready to help expand our footprint in this critical categorywe'd love to hear from you.

A little bit about you :

  • 35+ years of marketing experience in eye care, optometry, ophthalmology, or related healthcare sectors
  • Strong project management and organizational skills
  • Excellent communication and relationship-building abilities
  • Experience developing packaging and promotional materials with relevant approved claims across multiple channels and outlets
  • Self-starter with a collaborative approach
  • Bachelor's degree in marketing, Business, or related field (Master's a plus)

Preferred strengths :

  • Sales experience
  • KOL relationship management
  • Familiarity with distribution pathways
  • What you'll do and how you'll make an impact :

  • Develop and execute strategic marketing plans tailored to the general eye care market
  • Support sales teams with effective marketing materials, training, and campaigns
  • Develop packaging and promotional materials across different channels and outlets with relevant approved claims
  • Build and maintain relationships with key opinion leaders (KOLs) to support brand adoption
  • Collaborate with internal teams to align messaging and objectives across channels
  • Analyze market trends, customer needs, and competitive activity to refine go-to-market strategies
  • Partner with distribution networks to drive sell-through and brand visibility
  • Manage budgets and measure ROI on marketing initiatives
  • Attend industry events and trade shows to promote brand awareness and gather insights
  • If you're looking for a dynamic role where you can make a meaningful impact in the eye care industry, join us at Hilco Vision and help shape the future of comprehensive vision solutions.

    Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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    Marketing Manager • Madison, WI, US

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