Outreach Technology SpecialistNorthStar • Irving, TX, US
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Outreach Technology Specialist
NorthStar • Irving, TX, US
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job_description.job_card.job_descriptionAdminister and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations Ensure clean, consistent, and compliant data across marketing and outreach platforms Manage and update target account and contact lists, including segmentation for specific campaigns and outreach workflows Oversee website lead integrations and monitor data flow between systems Support the execution of email and outreach campaigns within HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment Collaborate with marketing and sales teams to ensure accurate audience targeting and campaign alignment Track and analyze campaign performance, creating reports that provide actionable insights and recommendations Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality Perform ad hoc data pulls, analysis, and reporting to inform outreach and business development strategy Identify opportunities to improve system workflows, automation, and overall efficiency Expand into supporting content marketing and recruitment marketing efforts as experience grows Stay current on emerging marketing technologies, tools, and trends in data-driven outreach Remote : This position works remotely; work site attendance may be required from time to time in accordance with business conditions. Promote NorthStar Anesthesia’s Core Values. Demonstrates regular, reliable and predictable attendance. Performs other duties as required. 3-5 years of marketing or marketing operations experience. 2-3 years of that experience withing a marketing or digital agency environment Healthcare industry exposure or experience with Definitive Healthcare is a preferred, but not required Required hands-on experience with HubSpot and ZoomInfo Experience with Salesforce (or similar CRM / marketing automation platforms) Strong analytical skills with the ability to interpret data and translate insights into action Experience with database management, segmentation, and reporting Excellent attention to detail, organizational skills, and communication abilities Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required
Overview
Summary / Objective : The Outreach Technology Specialist will support the execution, optimization, and reporting of our marketing and outreach programs. The Outreach Technology Specialist will manage and maintain NorthStar’s marketing technology ecosystem, including HubSpot, ZoomInfo, Salesforce, and related web integrations. The ideal candidate is detail-oriented, tech-savvy, and comfortable managing large datasets and marketing automation processes that drive measurable business outcomes.
- This is a fully remote position, offering flexibility to work from anywhere within the United States.
Essential Functions :
Marketing Technology Management
Campaign Execution & Optimization
Analytics & Reporting
Growth & Development
Qualifications :
Knowledge, Skills and Abilities :
Qualifications
NorthStar Anesthesia is a company of caregivers, founded by an anesthesiologist and a Certified Registered Nurse Anesthetist (CRNA). With more than 4,000 anesthesiologists and CRNAs under its banner, NorthStar partners with more than 280 client sites across over 20 states and counting to deliver a more productive and efficient model of anesthesia care. Its "care team" approach focuses on the provision of high-quality care while measurably improving operating room performance. Candidates can find more details on our and pages.
Find your next role by visiting our and pages.
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Outreach Specialist • Irving, TX, US
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