Digital Marketing Assistant

Direct message the job poster from Gray Digital Media

About Gray Media :

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and / or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KPTV :

KPTV - FOX 12, part of Gray Television and Gray Digital Media, is a trusted leader in news, entertainment, and sports across the Portland metro and Southwest Washington. As part of Gray Digital Media’s nationwide network, we combine the power of local storytelling with industry-leading digital marketing solutions to help businesses connect with their audiences and grow. Our mission is to serve our community through innovation, integrity, and impactful content across every platform - on air, online, and everywhere our viewers and users are.

Job Summary / Description

KPTV - FOX 12 / Gray Digital Media in Portland seeks a Digital Marketing Specialist to support our Marketing Executives with client-facing, post‑sale campaign planning, trafficking, and optimization. You’ll manage cross‑platform digital advertising (display, video, OTT / CTV, social, search), implement pixels / UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

We’re seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you’ll be the go-to digital expert supporting our Marketing Executives (MEs) - bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You’ll bring creativity, data-driven insights, and a passion for local business growth to every project.

Responsibilities

Strategy & Planning :

Partner daily with MEs to build digital strategies that align with client goals and KPIs; translate client objectives into clear post-sale marketing plans, timelines, and deliverables; identify opportunities for cross-platform solutions that leverage display, video, OTT / CTV, search, and social.

Execution & Operations :

Manage post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting; oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement; work with internal and external teams to traffic assets and confirm launch readiness.

Optimization & Insights :

Monitor performance and proactively optimize campaigns for efficiency and scale; diagnose performance drivers across audiences, creative, placements, and inventory; test and iterate; build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams.

Growth & Collaboration :

Join post-sale client calls with MEs to present results and guide next step optimizations; surface upsell, renewal, and cross-sell opportunities based on data-backed insights; share success stories, case studies, and best practices to elevate digital expertise across the sales team.

Process & Quality :

Maintain organized documentation, trafficking sheets, and reporting cadence; ensure all deliverables and reporting are accurate and on time; perform additional duties as assigned by management.

Qualifications / Requirements

What You Bring

Bachelor’s degree in Marketing, Business, Communications, or related field

2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred)

Strong grasp of digital channels and tactics : display, OTT / CTV, video, search, and social advertising

Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues

Collaborative, approachable teammate with a service mindset and strong follow-through

Analytical thinker with high attention to detail and a continuous improvement mentality

Proficiency with analytics and office tools : GA4, PowerPoint, Excel, Word, and Outlook

A proactive, self-starting attitude with curiosity, creativity, and a genuine passion for digital media

Bonus Skills (Nice to Have)

Experience with ad platforms (e.g., Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers

Familiarity with tag managers, pixel frameworks, and attribution models

Comfort building dashboards and visualizations for non-technical audiences

Success in This Role Looks Like

On-time launches with accurate tracking and documentation

Clear, action-oriented reporting that ties performance to client outcomes

Measurable optimization wins (e.g., improved CTR / Engagement, lower CPA, stronger ROAS)

Strong partnerships with MEs and clients that lead to renewals and growth

Why KPTV / Gray Digital Media

Mission-driven local impact backed by a national digital network

Collaborative culture with ongoing training and professional development

Opportunity to shape solutions that help local businesses thrive

How to Apply

Please submit your resume and a brief note about your experience driving measurable results for clients. If available, include 1-2 examples (or summaries) of campaigns you’ve helped optimize and the outcomes achieved.

If you feel you’re qualified and want to work with a great group of people, go to

, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal.

EEO Statement :

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Gray Media prohibits harassment and discriminatory practices as described in company policy and applicable law.

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