FIELD MARKETING MANAGER

Description

Route 65 Management, LLC is hiring a Field Marketing Manager to lead and support marketing and sales initiatives throughout our multi-region Dunkin' and Baskin Robins franchise network. We strive to meet and exceed expectations by executing excellence for every guest, every visit. Dunkin' and Baskin Robins are exceptional brands with favorable reputations that celebrate and keep America runnin' every day and on every occasion.

The Field Marketing Manager is responsible for developing, implementing and tracking marketing programs that increase Brand and Company exposure to increase restaurant sales and customer counts.

The Field Marketing Manager will require a thorough understanding of business and marketing strategy and will become the Brand Ambassador for the Company's franchise business. This includes excellent communication skills with above restaurant leaders, restaurant staff, vendors, local businesses, community organizations, and Inspire Brands associates and affiliates. It also requires the ability to project manage, multi-task and problem solve in a fast-paced environment.

Successful candidates must be able to :

• Develop a yearly calendar of community events
• Maintain, communicate and coordinate calendar of events for all principals
• Develop monthly marketing strategy
• Create content, build network connections and maintain presence across multiple social media platforms
• Strategic planning, aligning the budget with marketing goals, regularly assessing spending to ensure it is within budget and achieving desired results.
• Prepare and communicate marketing strategy and objectives to above restaurant leaders, restaurant management and staff
• Partner with Above Restaurant Managers and Restaurant Managers to plan and execute sales building activities that will build relationships to increase customer count, check average and outside sales
• Establish and build relationships with Dunkin' Brands representatives and company business associates
• Establish goodwill and build relationships within the community
• Identify and capitalize on strategic partners that complement the restaurant and company's brand
• Plan and execute marketing events in coordination with restaurants
• Collect and analyze data to improve marketing programs
• Assists and / or completes additional administrative tasks / support as assigned for the principals

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills.

Requirements

Company Information

Why DUNKIN'?

Sure, it's the coffee and the tasty baked goods. But more than that, it's the people behind the counter, who make Dunkin' Donuts what it really is, creating a culture and place that isn't the typical fast-food joint. It is the fast-paced, fun- paced world of Dunkin' Donuts.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

© 2020. Catalano Management, LLC / Route 65 Management, LLC. The Dunkin' trademarks, logos and designs are trademarks of DD IP Holder LLC. Used under license.