Director, Product Marketing

Description

About CAMP Systems :

At CAMP Systems, we are the trusted leader in aircraft compliance and health management, proudly serving the global business aviation industry. With over 20,000 aircraft and 33,000 engines supported on our cutting-edge platforms, and partnerships with more than 1,300 maintenance facilities and parts suppliers worldwide, we're shaping the future of aviation technology. Since our founding in 1968, we've grown to a dynamic team of 1,600+ employees across 14 locations globally-all united by a passion for innovation and excellence.

Our Mission & Vision :

We connect the aviation industry through smart technology to make flight safer and more efficient, driving the future of aviation with intelligence and exceptional customer experiences.

Our Values & Excellence Mindset :

We are customer obsessed, trust-driven, owners of our work, stronger together, constantly curious, and boldly innovative.

What You Will Experience In This Role :

CAMP Systems is in search of an experienced Director of Product Marketing to lead the go-to-market (GTM) strategy and execution for our Aircraft Health Management solutions. This role is critical in shaping the market positioning, messaging, and adoption strategy for our SaaS offerings in the Business Aviation segment. The ideal candidate combines deep product marketing expertise with strong business acumen, and an ability to translate complex technical capabilities into compelling value propositions for customers.

Market & Customer Insights :

• Lead ongoing market intelligence initiatives to track industry trends, emerging technologies, and evolving regulatory requirements in business aviation.
• Proactively engage and partner with customers, OEMs, Customer Advisory Boards (CAB) and industry associations to anticipate future needs and identify opportunities for innovation.
• Conduct win / loss and cancellation / renewal analysis and customer interviews to extract insights that inform product roadmap and marketing strategies.
• Define market segmentation and persona development, ensuring messaging aligns with diverse customer profiles (corporate flight departments, charter operators, helicopter operators, MROs, OEM partners, etc.).

Positioning & Messaging :

Go-to-Market Strategy :

Collaborate on the development of and lead the GTM planning for new product launches, feature enhancements, and market entry into new geographies or customer segments.

Define launch objectives, build and track success metrics, and manage cross-functional execution plans.

Collaborate closely with the Product Management organization to ensure roadmap alignment with customer needs and market demand.

Partner with Sales, Operations and Customer Success organizations to design pricing, packaging, and adoption strategies.

Content & Sales Enablement :

Thought Leadership & Industry Presence :

Cross-Functional Collaboration :

Metrics & Performance Management :

You have :

Why Work at CAMP?

Join a culture where your ideas matter, your impact is real, and your growth is supported. Be part of a team reimagining the future of aviation.

CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer - vets / disabled

CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@campsystems.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or protected veteran status EEO.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.