Corporate Branding Director

Corporate Branding Director

The Corporate Branding Director is responsible for shaping and executing Accruent's corporate brand strategy with the goal of optimally positioning the company in the market to drive awareness, engagement and conversion. This role oversees corporate brand strategy, corporate messaging, and analyst relations, ensuring Accruent is represented clearly, consistently, and in a differentiable way. The role requires a balance of strategic thinking and execution to deliver measurable business impact.

Key Responsibilities

Corporate Brand Strategy

• Gather market intelligence on the pain points within the industries we sell to and on the competitive solutions in our market
• Position Accruent and craft messaging to differentiate our company, our brand, and our solutions from competitive solutions
• Lead branding efforts to rationalize and adjust current product branding to better serve the needs of the market and align with corporate objectives
• Influence product roadmap by bringing market and brand perspective
• Collaborate with PR and content leader to enhance brand through thought leadership and communicating our perspective
• Participate in and contribute to our annual corporate strategy activities with executive leadership and Fortive by sharing your market knowledge and competitive intelligence
• Collaborate with VP of Brand and Product Marketing to adjust product and company branding to meet changing organizational and market needs
• Conduct competitive research to help influence new product naming as well as naming for corporate initiatives

Corporate Messaging

Analyst Relations

Qualifications