Marketing Analyst

Marketing Analyst

We are looking for an experienced Marketing Analyst to join our team on a long-term contract basis in San Francisco, California. In this role, you will play a key part in designing and implementing data-driven marketing strategies that enhance campaign effectiveness and drive business growth. You will collaborate with cross-functional teams to optimize workflows, improve campaign operations, and deliver exceptional results.

Responsibilities

• Collaborate with marketing teams to develop detailed campaign strategies and ensure alignment across systems and stakeholders.
• Document and refine processes and workflows to enhance operational efficiency and effectiveness.
• Monitor campaign performance metrics, analyze data, and troubleshoot issues to optimize results.
• Provide guidance and training to marketing teams on leveraging MarTech tools and adhering to best practices.
• Execute campaigns using Iterable and manage audience segmentation through Customer Data Platforms.
• Coordinate with cross-functional teams to ensure seamless integration of marketing technologies and tools.
• Utilize event technologies such as Swoogo, Brightcove, and Zoom to organize and manage customer events.
• Develop dashboards and reports using tools like Tableau, Qlik, and Mixpanel to track and present campaign performance.
• Manage project timelines, dependencies, and risks to ensure successful campaign delivery.
• Continuously improve marketing strategies by applying advanced analytics and metrics-driven insights.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.

At least 3 years of experience requiring attention to detail in marketing analytics or campaign management.

Proficiency in marketing platforms such as Iterable, Google Analytics, and Adobe Analytics.

Familiarity with CRM marketing and tools like Google AdWords.

Strong knowledge of HTML, CSS, and marketing technologies (MarTech).

Expertise in data visualization tools such as Tableau or other dashboard reporting software.

Excellent verbal and written communication skills for translating business needs into actionable plans.

Proven project management skills with the ability to manage timelines and identify risks effectively.