Sr. Social Media Manager

About Cavco Industries : Our goal at Cavco Industries is to help make exceptional housing more affordable for more people nationwide. Cavco is a leading designer and builder of manufactured homes, modular homes, commercial buildings, park model RVs and vacation cabins. At Cavco, we believe in fostering creativity and innovation. As part of our in-house marketing team, you’ll have the opportunity to help shape the visual narrative of a leading company in the affordable housing sector. We offer competitive salaries, comprehensive benefits, and a dynamic work environment where your ideas can thrive.

Job purpose :

The Sr. Social Media Manager lives and breathes social media. You follow trends and naturally translate them into channel-appropriate content consistent with brand voice. You’re obsessed with engagement and love creating posts that resonate and drive action within the community. On any given day, you could be scripting and editing videos, reviewing analytics, answering customer questions, or dialing in next month’s calendar.

This role will focus on and execute high-level social media strategy and governance across key markets and channels in North America. You will work closely with senior leaders of the corporate Marketing team and retail / manufacturing partners to develop and implement a social media engagement strategy for B2B and B2C audiences.

Acting as player / coach and building a team of content creators, regional leads and agency contacts, the crucial responsibilities of this role will be building and growing the social media strategy with the goals of creating community, generating high quality leads by promoting relevant products and identifying opportunities within the competitive landscape to position Cavco Homes as a leader in manufactured housing. This role requires someone willing to get hands-on with the work, embrace brand tone and stay ahead of trends.

Essential duties and responsibilities :

Leadership & Innovation

• Build a social media team that creates and executes strategy, engagement and analytics infrastructure, and usage guidelines based on best-in-class tactics and solutions
• Ensure ongoing research and monitoring to ensure continuous improvement and optimization of our social media strategies, messaging and execution
• Advocate for new ideas and pilot new thinking and tactics for key markets through proven thought leadership and expertise
• Manage the continual development of the social media editorial calendar, ensuring campaigns and content are delivered on time

Strategy & Execution

Research, Analytics & Reporting

Minimum qualifications

Working conditions

Disclaimer : This job description is intended to provide general information about the position. It is not an employment contract. As with all positions, the responsibilities and duties of this position may change. The company, in its discretion, may alter this job description at any time with or without notice.

EEO / AA Statement

Cavco Industries Inc., and all of its Subsidiaries are an EEO / AA (equal opportunity / affirmative action) institution and does not discriminate on the basis of sex, age, race, color, religion, physical or mental disability, creed, national origin, veteran status, sexual orientation, genetic information, gender identity, or gender expression in the programs or activities which it operates.