Paid Media Analyst

A company is looking for a Paid Media Analyst to manage campaign analytics for advertising campaigns in the gaming industry.

Key Responsibilities

Maintain and create PowerBI dashboards integrating data from various sources

Understand Brand Lift Studies to maintain and analyze baseline brand lifts

Optimize reporting taxonomy for improved data visualization in PowerBI and Excel

Required Qualifications

3-5 years of experience in paid media analytics and reporting

1-2 years in a data analyst role

Advanced Excel skills, including Pivot Tables and Macros

1+ year of experience with Power BI

Bachelor's degree or equivalent experience