Senior Product Manager, Growth Incentives

Location

San Francisco

Employment Type

Full time

Location Type

On-site

Department

World App

About the Company

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

About the Team

People spend fifteen seconds with an Orb, but a lifetime with the World App. As such, the App team plays a critical role in fulfilling our mission. Using the App, people can join the World network, participate in decentralized finance in a friendly and self‑custodial manner, and use their World ID to unlock services across the ecosystem. The Growth team is responsible for driving World’s biggest priority across the entirety of the business : reaching critical scale.

About the Opportunity

As a Senior Product Manager, Growth Incentives at Tools for Humanity, you’ll drive one of the most strategically important areas of World’s growth and scale : Our global incentive programs. Today, incentives such as the Worldcoin airdrop and referral programs are key drivers of our expansion, representing investments in the tens of millions of dollars each month. You’ll own and optimize these programs, ensuring they are efficient, data-informed, and impactful in driving sustainable user growth.

• Own and optimize World’s incentive programs, including the Worldcoin airdrop and referral systems, which drive the majority of current growth.
• Manage multi‑million dollar monthly incentive budgets, ensuring programs are effective, efficient, and aligned with long‑term growth goals.
• Design, test, and launch new incentive models that attract, activate, and retain users while maintaining sustainable unit economics.
• Collaborate cross‑functionally with product, economics, finance, data science, marketing, fraud prevention and regional teams to scale global incentive initiatives.
• Leverage data and experimentation to measure program effectiveness, identify optimization opportunities, and inform strategic decisions.
• Model incentive performance and ROI, partnering with finance and data teams to assess cost efficiency and user impact.
• Ensure localization and regional relevance of incentive programs to maximize engagement and effectiveness in diverse international markets.
• Champion a culture of analytical rigor and experimentation, setting high standards for measurement and learning velocity.
• Influence and align stakeholders across the organization, communicating insights, recommendations, and trade‑offs with clarity and confidence.

About You

Pay transparency statement (for CA and NY based roles) : The reasonably estimated salary for this role at TFH ranges from $220,000 - $280,000 , plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.

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