Senior Vice President, Chief Marketing Officer

Senior Vice President, Chief Marketing Officer

About the Company

Popular expedition travel company

Industry

Leisure, Travel & Tourism

Type

Public Company

Founded

1979

Employees

501-1000

Categories

• Travel & Leisure
• Cruise Lines
• Cruises
• Specialty Travel
• Education
• Environmental Consulting
• Travel

Specialties

Business Classifications

About the Role

The Company is seeking an SVP, Chief Marketing Officer to spearhead the strategic development and execution of global marketing initiatives. The successful candidate will be a key member of the executive team, responsible for driving brand awareness, customer acquisition, and revenue growth. This role demands a visionary leader with a proven track record in marketing, particularly in experience-driven sectors. The CMO will be tasked with shaping the company's brand identity, overseeing integrated marketing campaigns, and ensuring that all marketing efforts are in line with the company's mission and business objectives. Key responsibilities for the SVP, Chief Marketing Officer include developing a comprehensive, multi-channel global marketing strategy, acting as a strategic advisor to the CEO and executive leadership team, and championing the customer journey to optimize experience and brand loyalty. The role also involves leading a high-performing marketing team, managing external partners, and driving innovation in marketing technologies. The ideal candidate will have a passion for adventure travel, sustainability, and experiential storytelling, and will be adept at connecting with purpose-driven audiences. A strong background in digital marketing, integrated campaign strategy, and customer lifecycle management is essential, with a preference for those with experience in travel, hospitality, or similar sectors.

Hiring Manager Title

CEO

Travel Percent

Less than 10%

Functions