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Product Marketing Manager
Product Marketing ManagerDaxko • Birmingham, AL, US
Product Marketing Manager

Product Marketing Manager

Daxko • Birmingham, AL, US
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Product Marketing Manager

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members. Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC and every type of organization in between we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Are you passionate about blending research, strategy, and storytelling to drive growth? As Product Marketing Manager at Daxko, you'll play a critical role in shaping how our brands show up in the fitness, health, and wellness industry. You'll turn insights into strategy, strategy into action, and action into measurable success. You'll serve as the go-to expert on our markets, customers, and competitorsarming our Marketing, Sales, and Leadership teams with the intelligence and strategies they need to win. This role is perfect for someone who's highly organized, curious by nature, and thrives in a fast-paced, collaborative environment.

What You'll Do

  • Become an expert on Daxko's marketsunderstanding competitors, influencers, and target audiences inside and out.
  • Lead market research initiatives that uncover key industry trends, customer needs, and new opportunities.
  • Develop and execute annual intelligence strategies designed to position Daxko for complete market ownership.
  • Translate insights into actionable assets, reports, and recommendations that empower our Brand Managers and go-to-market teams.
  • Support go-to-market strategies across Daxko Exchange, partnerships, and corporate offerings.
  • Create compelling presentations and reports for our Board of Directors and Senior Leadership Team.
  • Collaborate with peers across Marketing, Sales, and Product to ensure alignment, clarity, and execution excellence.
  • Develop bold strategies that WOW the market and elevate our brand presence in the health and wellness space.

Who You Are

  • A strategic thinker who thrives on turning data and insights into clear, actionable plans.
  • A strong communicator who can craft compelling narratives and persuasive proposals.
  • Passionate about the fitness, health, and wellness industry and excited to help Daxko lead within it.
  • Comfortable juggling multiple projects and priorities in a dynamic environment.

    • What You Bring

  • Education : Bachelor's degree preferred.
  • Experience : 5+ years of marketing experience, with a strong focus on strategic planning, brand management, or product marketing.

    • Skills

  • Exceptional communication, analytical, and organizational abilities.
  • Strong collaboration skills and ability to work effectively across teams.
  • Proficiency in Salesforce and a solid understanding of market research concepts and JTBD / ODI methodology.
  • Proven ability to meet deadlines, manage competing priorities, and deliver exceptional results.
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    Product Marketing Manager • Birmingham, AL, US

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