Vice President of Brand Strategy & Experience

Vice President of Brand Strategy & Experience

About the Company

Large multi-family real estate and development company

Industry

Real Estate

Type

Privately Held

Founded

2005

Employees

1001-5000

Categories

• Real Estate

Specialties

Business Classifications

About the Role

The Company is seeking a Vice President of Brand Strategy and Experience to lead the development and execution of a cohesive brand strategy that enhances the living experience across its multifamily portfolio. The successful candidate will be responsible for crafting and delivering exceptional resident experiences, leading cross-functional collaboration, and driving brand performance and growth. This role requires a visionary with a forward-thinking approach, a focus on innovation, and a commitment to building a best-in-class organization. The VP will be the brand business leader, ensuring brand differentiation, and will be instrumental in the strategic planning process to achieve commercial objectives. Applicants for the Vice President of Brand Strategy and Experience at the company should have a Bachelor's or Master's degree in a relevant field, or an equivalent combination of education and work experience, with at least 10 years' in marketing, innovation, or brand management, and a proven track record in experience delivery. The role demands a leader with strong commercial acumen, exceptional strategic thinking, and the ability to translate consumer insights into actionable strategies. The VP will also be responsible for brand integrity and standards, and must have demonstrated project and financial management experience. The ideal candidate will have excellent communication skills, executive presence, and the ability to inspire and develop teams in a high-performance environment.

Travel Percent

Less than 10%

Functions