Media Strategist Program Manager

Media Strategy Program Manager

Under the direction of the Director, Media and Digital Marketing, the Media Strategy Program Manager will combine creative thinking with factual analysis to develop appropriate communication strategies to ensure company campaigns reach their target audiences as effectively as possible. This role serves as the primary liaison between internal clients and buying teams. The individual must be able to clearly articulate media strategies and effectively communicate the core components of proposed media plans for multiple properties. Acting as an intermediary, they ensure seamless execution of approved media plans by managing efforts between stakeholders.

Essential Duties And Responsibilities

• Lead the development and supervision of comprehensive media strategies and project-oriented media plans from inception to completion. Ensures accuracy and timeliness of plans. Individually meet with internal clients and stakeholders on strategic issues as well as presents media plans to executive level decision makers, serving as a senior level advisor.
• Directs, supervises, coordinates, and executes media plans, to determine the most effective and efficient advertising vehicle across all mediums, traditional, digital and paid social, while overseeing implementation of the schedule. Increases the value of every piece of content and understands how to tailor messaging for different channels, and can drive measurable impact through thoughtful content planning and execution. Maintains oversight of media budget including monthly reconciliations, forecasts and ROI analysis.
• Researches and develops new media strategies, customer profiles, concepts and cross-promotional opportunities, implements creative planning, and prepares and conducts related written and verbal executive level presentations. Analyzes and monitors results of media campaigns and schedules, prepares follow-up presentations, and recommends optimization strategies in real time.
• Drives innovation in media strategy by identifying new opportunities, technologies, and cross-channel integrations. Shares knowledge of current industry and market trends while compiling statistics on various media and related market research. Works with the Director to identify improvement and foster professional development for team members through training, mentoring, and educational opportunities.
• Performs other duties as assigned to support the efficient operation of the department.

Education, Experience And Qualifications

Knowledge, Skills And Abilities (Ksa)

Licenses, Certifications And Registrations

Physical Requirements / Working Conditions Environment

Reasonable accommodation will be made in compliance with all applicable law.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!