Senior Media SpecialistLeadhub • San Antonio, TX, US
Senior Media Specialist
Leadhub • San Antonio, TX, US
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job_description.job_card.job_descriptionOwn day-to-day management and optimization of paid campaigns across all digital platforms. Perform in-depth keyword research, audience targeting, A / B testing, and budget forecasting to maximize ROAS. Continuously analyze and report on campaign performance, using data to inform optimizations and strategic recommendations. Present media strategies and performance insights to internal stakeholders and clients with confidence and clarity. Serve as a mentor and thought leader to junior media team members, fostering a culture of learning and growth. Stay ahead of digital media trends, platform updates, privacy policies, and emerging technologies. Proactively test and implement new ad formats, platforms, or targeting methods to improve results and efficiency. Leverage AI and automation tools to streamline campaign management, optimize bidding strategies, and identify performance opportunities. 3+ years of experience in a digital media buying or media strategy role, preferably in an agency environment. Expertise in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and Microsoft Ads. Other ad platforms and DSPs a plus. Strong knowledge of digital media performance metrics (CTR, CPM, CPA, ROAS, Conv. Rate) and proficiency in using tools like Google Analytics, Google Tag Manager, and ad platform UIs. Swydo, TrueClicks and ClickCease a plus. Proven ability to create and manage media budgets in the $50K+ monthly range across multiple platforms. Analytical mindset with exceptional attention to detail. Excellent communication and presentation skills. Google Ads certification. Meta Blueprint certification is a plus. Competitive salary and benefits package including healthcare and 401K. Flexible work environment (in-office, remote, and hybrid) Opportunities for professional growth and leadership development Collaborative, ego-free culture that values strategy, creativity, and accountability
Job Description
Job Description
Salary : $50,000 / yr
Overview
Leadhub, a results-driven marketing agency dedicated to growing home service brands, is seeking a dynamic and experienced Senior Media Specialist to lead and execute digital media strategies across a wide spectrum of platforms. This role is ideal for a performance-driven thinker who thrives in a fast-paced, collaborative environment and has a passion for all things digital from paid search to social to programmatic and beyond.
As a Senior Media Specialist, youll serve as a key strategic player on the Media Team, responsible for managing and optimizing multi-platform digital campaigns that generate leads, build awareness, and drive measurable business outcomes for our clients.
Key Responsibilities Strategy & Planning
- Develop comprehensive media strategies tailored to client goals across digital platforms including Google Ads (Search, Display, YouTube), Meta, Microsoft Ads, TikTok, LinkedIn, and Programmatic Media.
- Collaborate with Account Managers, Creative, and Development teams to ensure alignment of messaging, tracking, targeting, and performance goals.
Campaign Execution & Optimization
Collaboration & Communication
Innovation & Trends
Qualifications
What We Offer
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