Director, Paid Social

Director, Paid Social

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

Later is seeking a Director, Paid Social to lead our paid media team in delivering high-impact, influencer and organic paid social campaigns across Meta, TikTok, YouTube, and emerging platforms. You will own paid media strategy, oversee team performance, and scale operations, while developing a team of Paid Social Managers and Specialists into a best-in-class function.

This is a strategic leadership role that partners closely with Account Management, Strategy, Sales, Creative, and Analytics to fully integrate paid social into influencer programs that deliver measurable business results for enterprise clients.

What You'll Be Doing

Strategy

• Define and evolve Later's paid social campaign methodology to deliver best-in-class campaigns and measurable ROI.
• Lead the development of outcome-based paid social strategies and establish trafficking standards rooted in industry best practices.
• Develop paid media resourcing and headcount strategy to inform team growth and skillset requirements.
• Stay ahead of platform updates, trends, and tools to maintain a competitive advantage for Later and our clients.

Technical / Execution

Team / Collaboration

Leadership

Research / Best Practices

What Success Looks Like

What You Bring

How You Work

Our Approach to Compensation

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission / variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range :

$ 140,000-170,000 OTE

#LI-Hybrid #LI-Remote

Where We Work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, Inclusion, and Accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity