Digital Marketing Coordinator- Public Relations, Part Time Days

Digital Marketing Coordinator- Public Relations, Part Time Days

Facility

Cape Fear Valley Medical Center

Location

Fayetteville, North Carolina

Department

Public Relations

Work Shift

Days (United States of America)

Summary

The Digital Marketing Coordinator supports the execution of Cape Fear Valley Health’s digital strategy across web, social media, email, CRM, and digital advertising. This role ensures consistent, engaging, and on-brand digital content while assisting in the day-to-day management of campaigns, analytics, and performance tracking.

Major Job Functions

Assist in creating and maintaining website content, ensuring accuracy, accessibility, and SEO optimization.

Learn and support Blackbaud CRM by performing donor campaign analytics and tracking engagement trends.

Utilize CRM tools such as Blackbaud and email automation tools (Acoustic) to engage stakeholders and donors.

Track campaign performance and generate analytic reports that inform targeting strategies and enhance audience engagement.

Create and maintain social media content calendars, coordinating organic and campaign posts to align with service line and system goals in partnership with marketing colleagues. Support daily management and posting on enterprise social media platforms, responding to inquiries and comments.

Develop video and written content for digital and social channels, supporting brand storytelling and engagement.

Monitor online feedback across social media, Google reviews, and other digital platforms; respond promptly or route concerns for appropriate follow-up.

Maintain Google My Business listings, including verification, updates, and optimization to improve search visibility.

Stay informed on current and emerging social media trends, algorithms, and best practices to enhance engagement.

Create dashboards and reports to track performance using analytics tools (Piwik Pro, BrightEdge, Mouseflow, etc.) and present findings during monthly service line meetings.

Assist in executing SEO optimizations, pulling reports, and identifying opportunities for improvement.

Collaborate with service line marketers, brand managers, and the Foundation team to align content with system and philanthropic goals.

Maintain the Coffey Content Library and update internal collateral via the Sir Speedy portal.

Maintain content and calendars on internal digital displays and ensure messages are timely and accurate.

Assist in evaluating, selecting, and implementing new digital tools in collaboration with vendors and IST to ensure compatibility and security.

Maintain digital asset libraries and ensure adherence to brand standards across all platforms.

Other duties as assigned.

Qualifications

Education And Formal Training

Bachelor’s Degree in Marketing, Communications, or related field required.

Work Experience

2 years’ experience in marketing, public relations, journalism or communications is required.

Experience in healthcare or nonprofit is preferred.

Knowledge, Skills, And Abilities Required

Ability to work with significant autonomy required.

Ability to perform diverse tasks within tight deadlines without sacrificing accuracy and quality required.

Ability to work well with others on a team required.

Excellent oral and written communication skills required.

Brochure and advertising copywriting, design and layout skills preferred.

Knowledge of healthcare services and markets preferred.

Experience in using InDesign, Photoshop, and Microsoft Office software required.

Experience in Illustrator preferred.

Physical Requirements

Must be able to handle emotional and mental demands of working under pressure of deadlines.

Must be able to hear and speak clearly.

Requires visual acuity for computer work and ability to sit for long periods of time.

Must be able to lift boxes and packages weighing 25 pounds.

Cape Fear Valley Health System is an Equal Opportunity Employer M / F / Disability / Veteran / Sexual Orientation / Gender Identity

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