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Marketing Product Manager
Marketing Product ManagerIFG - International Financial Group • Charleston, SC, US
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Marketing Product Manager

Marketing Product Manager

IFG - International Financial Group • Charleston, SC, US
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Mid-Level Product Marketing Manager (Contract)

Job Title : Mid-Level Product Marketing Manager (Contract)

Type : Contract

Level : Mid-Level

Workplace : Remote

Duration : ASAP to [End Date], with potential for extension

About the Job

How would you develop and execute a comprehensive product marketing strategy that drives customer engagement and business growth?

How do you collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives?

How do you stay up-to-date with market trends and competitor analysis to inform marketing strategies?

How would you create compelling marketing assets, such as blog articles, demo videos, and webinars, to drive awareness and customer adoption?

How do you measure the success of marketing campaigns and adjust strategies accordingly? Do such questions intrigue you?

Summary of the Opportunity

Client Overview : [Brief description of the client and their industry]

Role Summary : As a Mid-Level Product Marketing Manager, you will play a crucial role in shaping the product story and driving awareness for the value of the Microsoft platform in the cybersecurity industry. Your main objectives will include developing a compelling value proposition, creating marketing assets, collaborating with cross-functional teams, and driving sales enablement.

Key Responsibilities

Partner closely with engineering to adopt a customer-obsessed mindset and stay informed about market trends.

Develop and deliver a compelling value proposition across messaging and content.

Create marketing assets, including demo videos, blogs, emails, content, and webinars.

Collaborate with product marketers to unify the story of leading point solutions.

Utilize market and competitor analysis to influence go-to-market plans.

Work with the security GTM team to drive sales enablement and scale marketing initiatives.

Identify broader industry themes and unify capabilities into a strong Microsoft-level story.

Experience We Are Looking For to Drive Success

MUST-Have Skills and Qualifications :

8-10 years of experience with messaging and positioning.

8-10 years of experience in creating marketing assets such as blogs and general content.

8-10 years of experience working with product management or engineering product groups.

Bachelor's degree or equivalent experience.

Preferred Skills and Qualifications :

Extensive experience in core product marketing management roles within the cybersecurity industry.

Deep understanding of technical and competitive landscapes.

Calling All Top Performers

Exciting Opportunity : This role presents an exciting opportunity to contribute to impactful projects and initiatives while honing your skills in product marketing and cybersecurity within a dynamic corporate environment.

Competitive Compensation : Competitive hourly rate offered.

Application Process : To apply for this role, please send your resume, highlighting your relevant experience and qualifications. Please ensure that your application provides accurate information.

Equal Employment Opportunity : We are committed to diversity and inclusion, and we encourage diverse candidates to apply. We do not discriminate based on race, color, religion, sex, national origin, disability, age, sexual orientation, or any other legally protected characteristics.

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Product Marketing Manager • Charleston, SC, US

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