Senior Paid Media Specialist

The Senior Paid Media Specialist will play a critical role in scaling the organizations digital advertising efforts across paid channels like Meta, Google, TikTok, Snapchat, Pinterest, Reddit, OTT / CTV, and more. You'll work closely with our Growth and Creative teams while owning strategy and execution for a number of paid channels; managing 6- to 7-figure monthly budgets while driving new customer acquisition. This role blends creative intuition with analytical rigor. You'll thrive if you can interpret numbers as easily as you can spot a winning hook.

Key Responsibilities :

Paid Media Strategy & Execution

○ Develop, execute, and scale full-funnel paid media strategies across Meta, Google, TikTok, and other paid channels to achieve growth and efficiency targets.

○ Own campaign setup, budgeting, audience segmentation, and optimization to drive ROAS, CPA, and LTV performance.

○ Continuously test creative, messaging, and landing page variations to improve conversion and engagement rates.

○ Manage daily / weekly / monthly budgets; assist with forecasting, etc.

Creative Collaboration

○ Partner with the creative team to provide insights based on ad performance data; helping shape ad angles, hooks, and messaging frameworks that convert.

○ Provide structured creative briefs rooted in performance learnings (, winning formats, CTR trends, thumb-stop ratios).

○ Source and share creatives, angles, and trends to drive & Reporting

○ Conduct deep-dive analyses to identify trends, performance drivers, and optimization opportunities.

○ Monitor campaign performance in real time and compile weekly reports on key metrics (CTR, CPM, CPC, CPA / CAC, ROAS).

○ Identify insights and trends to recommend optimizations and new opportunities.

○ Translate performance insights into actionable strategies for both creative and product marketing teams.

○ Manage attribution, conversion tracking, and data integrity across Meta Pixel, GA4, and other analytics platforms.

Collaboration & Learning

○ Work cross-functionally with Creative, Web / eCommerce, Operations, and other internal and external teams to align paid strategy with larger business objectives.

○ Stay current on emerging trends, platform updates, and algorithm changes across paid social and search.

○ Mentor junior media buyers and assist in building scalable systems for campaign management and reporting.

Target Salary : $ 80-110k

Required Skills / Qualifications :

• 3 years experience in paid media preferably in DTC eCommerce or CPG

Preferred Skills / Qualifications :

Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race / Color / Gender / Religion / National Origin / Disability / Veteran.

Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.