Director of Recruitment and Admissions

Brief Description of Duties

Incumbent functions as Director of Recruitment and Admissions in the Office of Undergraduate Recruitment and Admissions under the administrative direction of the Associate Vice President for Enrollment Services and is expected to work with other university administrators and staff providing them with support and direction in order to accomplish specific recruitment and enrollment goals. Serves as a member of the leadership team for enrollment management with the directors for Financial Aid, Graduate Admissions, and Banner Functional Specialist.

Essential Duties and Responsibilities

• Provides leadership in achieving the university’s strategic recruitment and enrollment goals; directs the development of a comprehensive strategic and operational recruitment and admissions plans to meet new students’ goals.
• Provides direction and leadership in the Office of Undergraduate Recruitment and Admissions for planning, managing and executing strategic departmental and institutional goals for all student populations.
• Collects, analyzes and uses admissions and enrollment data to meet immediate and long-range university objectives.
• Coordinates admissions marketing initiatives and contributes to the development of an institutional marketing plan.
• Develops outreach efforts to actively promote, attract and enroll a diverse student population; provides vision and leadership for the use of technology in recruitment and admissions processes, and networks and collaborates with all levels of the university to build effective relationships and to communicate recruitment strategies and actions.
• Oversees the admissions process for all applicants and provides leadership in the development of all admissions literature as well as other marketing and advertising materials.
• Develops, manages and implements a strategic plan for the annual recruitment of all students to the university, and oversees personnel and day-to-day operations including recruitment activities, special recruitment projects, print and electronic communications and hiring of staff.
• Manages the recruitment and admissions budget, research and analysis of recruitment trends, opportunities and activities, and provides leadership for the professional development of staff as individual and team contributors.
• Develops print and electronic communications to prospective students and parents, and coordinates data management activities that ensure generation and delivery.
• Develops effective policies and procedures for obtaining maximum productivity from the staff as well as the ability to utilize CRM technology regarding the overall admissions processes.
• Helps to develop a national recruitment plan through analysis of market forces, recruitment practices, marketing resources and professional networking activities.
• Manage, train, develop, and support a team of admission counselors.
• Serve as the institution’s SEVIS principal designated school official (PDSO).
• Oversee the Admissions component of NCAA certification for student-athletes participating in the University’s intercollegiate sports programs; ensures the on-going management of NCAA eligibility for existing student athletes’ participants in these programs.

Other Duties

Minimum Job Requirements