Director of Marketing and Communications

Director of Marketing and Communications

The Center for Elders’ Independence is a PACE (Program of All-Inclusive Care for the elderly) organization (PO) that uses an interdisciplinary team approach for care planning and implementing purposeful high quality, affordable, and integrated health care services to the elderly.  Our elderly meet PACE requirements as prescribed by CMS and are referred to as participants.  Our PO includes Adult Day Health Centers and primary care clinics, promoting participant autonomy, quality of life and the ability for individuals to live in their communities.

The Position : The Director of Marketing and Communications (MarCom) is accountable for CEI’s messaging and media strategies, orchestrating the creation and dissemination of CEI’s brand narrative across various channels ensuring all forms of communication aligning with CEI’s values, mission, charter and business objectives and key results. The MarCom Director is responsible for strategic development, implementation, regulatory compliance, and evaluation of integrated marketing and communications plans.  This position requires a visionary leader with extensive experience in both marketing and communications, capable of driving organizational outcomes through innovative strategies and expert leadership. The MarCom Director collaborates with internal and external stakeholders to effectively promote CEI’s programs, services, CEI Foundation, advocacy efforts, employee communications and overall brand to various audiences.  This role is a strategic blend of creative direction, media relations, and team leadership aimed at enhancing CEI’s market presence, brand awareness, community engagement and supporting its enrollment and growth objectives.

The salary range for the   Director of Marketing and Communications   position at Center For Elders Independence is $ 128,530 - $ 205,648   annual base salary.   Salary is based on the market for the position, as well as experience, skills, abilities and work history.

Duties and Responsibilities :

• Ensures effective systems and support for the comprehensive development, implementation, and evaluation of communication and marketing strategies that further CEI’s strategic direction and position.

Developing and implementing comprehensive marketing communications strategies that align with the CEI's objectives. Evaluates and adjusts plans and priorities as needed.  Budgets, assigns, schedules and monitors human, financial and other resources so plans and tactics are carried out successfully.

Leading, mentoring, coaching and developing the marketing communications team to achieve departmental and company objectives.

Works closely with leadership and key partners to proactively identify communication and marketing opportunities, define innovative strategies and lead the execution of impactful solutions, ensure engagement and improve satisfaction.

Qualifications :

Skills, Competencies :

The above job description is intended to communicate the general function of the mentioned position and by no means shall be considered an exhaustive or complete outline of the specific tasks and functions that will be required.  CEI reserves the right to change job descriptions, site assignments, and or work hours as required by the needs of the program.  All employees are expected to perform their duties within their ability as required by the job and / or as requested by management.

Center for Elders’ Independence is a PACE (Program of All- Inclusive Care for the Elderly) organization that uses an interdisciplinary team approach to care planning and care implementation for the purpose of providing high quality, affordable, integrated health care services to the elderly, including an Adult Day Health Center, and promoting autonomy, quality of life and the ability of individuals to live in their communities. Unlike other healthcare plans, CEI is not a "fee-for-service" plan. It is a “capitation” healthcare plan. CEI is paid a set amount for each person enrolled in our program, whether or not that individual seeks care. We are a growing company that offers stability and continues to thrive.