Digital Marketing Program Manager

Job Opportunity At Albertsons Companies

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand!

At Albertsons Companies, we are looking for someone who's not just seeking a job, but someone who wants to make an impact. In this role, you'll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that's constantly evolving.

Main responsibilities :

• Plan, execute, analyze, and optimize personalized lifecycle multi-channel marketing campaigns to drive engagement, loyalty, and conversion.
• Champion customer personalization and segmentation to drive relevancy in all communications.
• Collaborate / consult with other CRM leads to influence other initiative execution and seamlessly integrate into broader lifecycle personalization work plan.
• Identify opportunities to refine and optimize existing campaigns.
• Own or support end-to-end strategy, execution, and reporting of multi-channel campaigns.
• Craft creative briefs and manage production workflow to ensure campaigns are delivered on time and within agreed strategy and plan.
• Collaborate to plan, design, and execute tests within personalized campaigns or lifecycle marketing to improve conversion and engagement.
• Develop and implement a lifecycle marketing strategy that includes acquisition, retention, and win-back campaigns.
• Collaborate with cross-functional teams, including product, creative, data science, and analytics, to create engaging campaigns with features / functions that resonate with customers at different stages of the lifecycle.
• Collaborate with teams to ensure campaigns have a seamless customer end-to-end experience.
• Partner with analysts and data scientists to analyze customer behavior data to identify opportunities for upsell, cross-sell, and loyalty programs.
• Manage lifecycle marketing campaigns from end-to-end, including segmentation, creative development, and A / B testing.
• Build and maintain customer journey maps to ensure a seamless experience across all touchpoints.
• Track and report on campaign performance and make data-driven recommendations to optimize and improve future campaigns.
• Stay up to date on industry trends and emerging technologies to drive innovation in lifecycle marketing.

This position is based in Pleasanton, CA and Boise, ID.

We are looking for candidates who possess the following :

We believe the successful candidate has these qualifications and experience :

We also provide a variety of benefits including :

The salary range is $92,000.00 to $120,000.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.