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Senior Director Creative
Senior Director CreativeMichigan Staffing • Lansing, MI, US
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Senior Director Creative

Senior Director Creative

Michigan Staffing • Lansing, MI, US
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Sr. Director, Creative Strategy

Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and company from the people up committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

As the Sr. Director, Creative Strategy, you will be responsible for setting the strategic plan and overseeing operations for internal creative agency and content marketing teams. The Senior Director oversees the Director of Content Marketing, the Director of Design & Creative Technology and the Associate Creative Director of Innovation. You'll oversee both the creative vision for our brand and the day-to-day operations of the agency. You'll be held accountable for both the on-time delivery and the in-market performance of the content the team produces. This role is also a strategic partner to the Director of Brand Strategy and will frequently partner with executives and other senior leaders across the company in Communications, HR, IR and Events to help them achieve their business communication goals in bold creative execution with your team or with outside partners.

The Main Responsibilities

  • Creative Vision : Set a bold creative vision and tone for our brand across all paid, earned, owned, and social channels. Inspire the team to continue to think of new creative executions that align with our challenger brand strategy pillars. Work with your creative leadership and our brand strategy leadership to develop and evolve our brand guidelines as needed.
  • Creative Operations : Track project progress and ensure all creative outputs meet high standards of excellence and are delivered on time. Work with program and project managers to manage team capacity and adjust prioritization as needed. Reimagine creative workflows using AI and automation to deliver maximum scale.
  • Creative Advisor for External Organizations : Be a go to resource for our partners in HR, Finance, Comms, Events, Marketing, Sales and the executive leadership team on how to achieve their goals in a way that is consistent with our brand and the narratives we are trying to tell in market.
  • AI Innovation : Champion the use of GenAI and automation within the creative team using it for concepting, prototyping and scaling a core creative concept developed by your team. Reimagine our workflows as the tools advance to include AI agents and humans working collaboratively in a way that is aligned to the strengths of each.
  • Team Leadership : Lead a team of creative and content marketing leadership. Build, mentor, and grow their talent based on their individual strengths and growth plans.

What We Look For in a Candidate

Bachelor's degree in Marketing, Fine Arts, Design, Communications, a related field or equivalent work experience. 10+ years of creative leadership experience across brand, digital and content. Experience in a highly competitive, dynamic industry Proven experience in developing and maintaining brand guidelines, ensuring consistency across all creative outputs. Experience collaborating with cross-functional teams, including marketing, product, and sales, to align creative work with business objectives. Demonstrated expertise in leading and delivering high-impact, multi-channel marketing campaigns on time and within budget Proven understanding of how major paid, owned and earned marketing channels function and what creative execution methods will work best in each Be able to collaborate using the principles of daring leadership. Excellent communication and presentation skills, with the ability to communicate clearly and with situational awareness to strike the right altitude with executive leadership and working teams. Preferred Qualifications : Experience working with challenger brands and applying challenger strategies to creative execution Experience working in both in-house (corporate) and agency environment Experience working in B2B technology or with brands targeting IT leadership

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors Location Based Pay Ranges : $171,447 - $228,596 in these states : AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY. $180,020 - $240,026 in these states : CO, HI, MI, MN, NC, NH, NV, OR, and RI. $188,592 - $251,456 in these states : AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA. Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

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Creative Director • Lansing, MI, US

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