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Founding marketing/growth
Founding marketing/growthSumble • Winston Salem, NC, US
Founding marketing / growth

Founding marketing / growth

Sumble • Winston Salem, NC, US
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Growth / Marketing Role

Sumble's focus is offering deep account intelligence, enrichment and intent to go to market teams. We use a knowledge graph structure to identify things like org structure, tech stack and key projects like GenAI projects or cloud migrations.

We've achieved product-market fit, early revenue and strong early customerswithout a dedicated marketing function. You'll be the first growth / marketing hire, accountable for discovering, validating, and scaling the growth loops that will 10 our PLG adoption over the next 12 months.

Our team consists of 10 engineers, data scientists, and designers with experience working at companies such as Google, Stack Overflow, Kaggle and Meta. We also have a three person GTM team from companies like 11x, Snowflake, Confluent and Opendoor. We're fully remote in US time zones.

What You'll Do

  • Own the growth roadmap Prioritize and execute experiments across outbound, PLG flows, paid and organic channels, community, and influencer programs.
  • Run high-velocity testing Design experiments with clear success metrics, instrument tracking, analyze results, and double-down on what works.
  • Instrument & optimize our PLG funnel Improve activation, onboarding, and viral loops (e.g., colleague invites, in-app referrals, usage prompts).
  • Build outbound motions Partner with Sales to refine targeting and messaging for IC-level prospects (AEs, SDRs) and economic buyers.
  • Spin up paid & earned channels Pilot LinkedIn thought-leadership ads, Reddit / Bravado sponsorships, r / sales AMAs, and sales-influencer UGC.
  • Experiment with content marketing Leverage user stories, lo-fi demos, and data-driven insights to generate demand without a long content cycle.

Early Milestones

  • First 30 days : Deep understanding of product, ICP, buyer journeys, and current growth stack. Clear experiment backlog defined. Run early experiments
  • First 90 days : Identify some promising growth drivers for us to double down on.
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    Founding • Winston Salem, NC, US

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