Director, Omnichannel Strategy & Execution (Bridgewater)

The Director, Omnichannel Marketing, leads the design and execution of integrated HCP and patient engagement strategies across all channels. This role shapes the overall omnichannel vision driving personalization, seamless customer journeys, and the use of data, insights, and AI to inform next-best actions (NBA). The Director partners closely with HCP and patient brand leads to co-create compelling, connected experiences that move customers from awareness to conversion and advocacy.

Key Responsibilities

Strategy & Experience Design

• Define and lead the omnichannel engagement strategy across HCP and patient segments, ensuring all campaigns ladder up to unified customer journeys.
• Partner with HCP and Patient marketers to translate brand strategy into personalized experiences across digital and non-digital channels (email, field, social, search, media, portals, events).
• Architect end-to-end journey frameworks from audience segmentation to message sequencing and touchpoint orchestration.
• Build channel-specific playbooks and frameworks for both patient and HCP engagement, rooted in behavioral insights and customer data.
• Align with sales, TLL and commercial effectiveness teams to ensure coordinated experiences across all interaction points.

Data-Driven Personalization & Next Best Action (NBA)

Channel Leadership & Performance

Cross-Functional Leadership

Qualifications

Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit : Keenova Careers | Serve and Grow with Purpose | Keenova

The expected base pay range for this position is $223,200K - $260,800K. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.

This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Companys discretion.

Disclaimer : The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.