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Senior Web Administrator
Senior Web AdministratorSilencerco • West Valley City, UT, United States
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Senior Web Administrator

Senior Web Administrator

Silencerco • West Valley City, UT, United States
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Senior Web Administrator

SilencerCo

West Valley City Utah

Full-time

Shift : 8 : 00 AM - 6 : 00 PM (Monday - Thursday)

Last Revised Date : 11 / 6 / 2025

Last Revised By : Tyson Rushton

Position Overview

We are seeking an experienced Senior Web Administrator to lead the ongoing

development, optimization, and technical management of our WooCommerce website. This role blends technical skill with strategic ownership - managing site performance, feature development, and user experience from end to end. The ideal candidate combines technical expertise with an analytical mindset. They understand how to use data, testing, and user feedback to shape features that enhance site performance, strengthen customer engagement, and improve conversion rates.

Job Responsibilities

  • Oversee all aspects of site performance, including uptime, speed, security, and user experience.
  • Plan and manage new web features from concept through launch.
  • Maintain products, order workflows, content updates, and promotions.
  • Run and evaluate A / B tests to improve conversion and checkout flow.
  • Monitor analytics, SEO, and user behavior to identify opportunities for improvement.
  • Ensure updates, plugins, and integrations remain compatible and reliable.
  • Maintain accessibility standards (ADA / WCAG) and design consistency.
  • Collaborate with internal teams to align web priorities with marketing and business goals.
  • Perform initial technical troubleshooting, identify root causes, and coordinate fixes with developers when necessary.

Results

  • Site Performance & Reliability
  • Uptime : Maintain 99.9%+ uptime each quarter (excluding planned maintenance).
  • Page Load Speed : Maintain an average page load time under 2.0 seconds on core pages.
  • Plugin & Update Compliance : 100% of site plugins, themes, and integrations updated within 14 days of scheduled window.
  • Conversion & Engagement Optimization
  • A / B Testing Cadence : Conduct at least one live A / B test per month targeting conversion or engagement improvements.
  • Conversion Rate Growth : Achieve +5% YoY growth in eCommerce conversion rate.
  • Technical Execution & Troubleshooting
  • Issue Resolution Time : 95% of critical site issues resolved or escalated within 24 hours.
  • Update Reliability : 100% of updates deployed without post-launch regression affecting sales flow.
  • SEO & Analytics Management
  • Site Health (SEMrush) : Maintain a 90+ site health score.
  • Organic Traffic : Achieve +5% YoY growth in organic sessions.
  • Core Web Vitals : Maintain "Good" rating on LCP, FID, and CLS across 80% of key pages.
  • Tracking Accuracy : 100% of GA4 and Tag Manager events functionally validated after major updates.
  • Collaboration & Project Management
  • Project Timeliness : Deliver 90% of projects and feature updates on or before target deadlines.
  • Documentation : Maintain complete documentation for all updates, tests, and releases within the internal web log or project tracker.
  • Accessibility & Compliance
  • ITAR / Privacy Compliance : 100% compliance with internal and external data handling and security protocols.
  • Accessibility Audits : Conduct at least 2 full accessibility reviews per year and implement all critical findings within 30 days.

    • Job Qualifications (Required)

  • 5+ years managing WordPress / WooCommerce sites.
  • Proficient in HTML, CSS, and JavaScript, with working knowledge of PHP for technical troubleshooting.
  • Familiar with WordPress and WooCommerce database structures, including how product, order, and customer data are stored.
  • Experience with site optimization, SEO, analytics, and A / B testing.
  • Comfortable using tools like Google Analytics 4, Tag Manager, Search Console, and version control (Git).
  • Familiar with hosting and performance management on WP Engine or similar platforms.
  • Proficient with Elementor and experienced in optimizing site speed and layout performance using page builders.
  • Able to translate data into actionable insights.
  • Strong project management skills and attention to detail.
  • Confident working cross-functionally and directing remote developers.
  • Strong awareness of web accessibility, mobile optimization, and page performance best practices.
  • Proven track record of improving eCommerce conversion rates and increasing average order value (AOV) through testing, optimization, and site enhancements.
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    Senior Administrator • West Valley City, UT, United States

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