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Business Development Director
Business Development DirectorPOP • Lancaster, CA, US
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Business Development Director

Business Development Director

POP • Lancaster, CA, US
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Business Development Director

We are looking for a Business Development Director to identify, engage, and convert new business opportunities that align with the agency's capabilities and strategic focus. This role is a key driver of revenue growth and market expansionowning the full sales process from lead generation through contract close. Success in this role requires a proactive, relationship-oriented individual who is skilled at uncovering client needs, articulating value, and creating strategic pitches in partnership with internal teams. The BDD works closely with delivery and client growth functions to ensure a seamless handoff from sales to execution and to help continually refine the agency's positioning in the market.

What You'll Do

  • Identify ideal client profiles and build targeted outreach lists based on industry trends, agency capabilities, and strategic goals
  • Research and qualify leads by evaluating potential fit, size, scope, and opportunity, leveraging strategic partnerships, referrals, and past client relationships to generate new business leads
  • Conduct discovery calls to uncover business objectives, challenges, timelines, and budget considerations
  • Build and nurture strong, consultative relationships with potential clients throughout the sales cycle
  • Own the full sales funnelfrom initial outreach through signed contractwith a focus on high-value opportunities
  • Lead the creation of proposals and pitch materials, working cross-functionally to scope deliverables and pricing
  • Negotiate terms, finalize scopes of work, and close deals in alignment with agency goals and client expectations and ensure a smooth and transparent transition from sales to delivery
  • Track key sales metrics including lead volume, conversion rates, deal size, and sales velocity, and provide regular reporting on pipeline health and contribute to revenue forecasting discussions

What We're Looking For

  • 10+ years of experience in business development, agency sales, or strategic partnershipspreferably within a digital, creative, or marketing agency
  • Demonstrated success in prospecting, relationship building, and closing complex service-based deals
  • Strong understanding of digital agency work and experience selling services across digital strategy, campaigns, brand experiences, marketing intelligence, and digital transformation
  • Excellent communication and presentation skills; able to tailor messaging for different audiences
  • Highly organized with experience managing multiple opportunities at different stages of the funnel
  • Comfortable collaborating with creative, strategy, and delivery teams to scope and sell custom solutions
  • Experience with CRM tools and pipeline reporting (e.g., HubSpot, Salesforce, Pipedrive)
  • What's In It For You

    POP offers competitive compensation and full benefits. The starting salary for this role is between $120,000 and $140,000, plus a competitive variable compensation plan. Our salary ranges are based on paying competitively for our size and industry and are one part of the Total Rewards we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. The range above is for the expectations as laid out in the job description and located in Seattle. As a company, we have a location-based strategy, which means the salary range could be lower or higher than this if the role is hired in another location. Regarding Total Rewards, we pay 100% of the healthcare premiums for all our employees. We offer coverage for Medical, Dental, Vision, Short- & Long-Term Disability, Flexible Spending Accounts, AD&D, Life Insurance, and 401k with employer match. This position offers the flexibility of remote work, allowing candidates to contribute from any location. Candidates will thrive in a virtual environment, collaborating effectively with team members across different locations. Additionally, we host many annual celebrations for employees and family members to show love for POPsters. Additionally, each year, we offer generous paid time off, an extended winter break, and recognize individuals for 10 years of employment with a paid sabbatical - we believe in the importance of work / life balance! POP is an Equal Opportunity Employer that is committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment. POP will not discriminate on the basis of race, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, physical or mental disability, age, or other legally protected status. If you need assistance and / or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to careers@wearepop.com.

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    Director Development • Lancaster, CA, US

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