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Enterprise Product & GTM Marketing Manager
Enterprise Product & GTM Marketing ManagerXe • Irvine, CA, US
Enterprise Product & GTM Marketing Manager

Enterprise Product & GTM Marketing Manager

Xe • Irvine, CA, US
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Description

Within the Euronet Money Transfer Segment, the Enterprise Marketing team is a recently formed division that develops and maintains the strategy and execution of marketing across our suite of payment brands within the B2B channel of our business. Enterprise Marketing drives channel marketing and sales enablement for our suite of embedded international payments and remittance solutions across three brands : Dandelion, Xe, and Ria Money Transfer. This role spans Euronet's entire Money Transfer Segment.

OUR PRINCIPLES

  • AMBITION - We dream big, try things out and always ask "why not?" and "what if?" We're ambitious in our thinking and our delivery
  • RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility.
  • COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community.

ABOUT THIS ROLE & RESPONSIBILITIES

We are seeking a creative and driven Product Marketing Manager to drive product adoption and develop GTM strategies for both existing and new market verticals. You will work closely with business development teams globally to identify new markets and deepen our engagement in areas where we have achieved early success. As the first Product Marketing resource on the Enterprise team, you will both develop the framework to scale our product marketing practice and implement initiatives. The role requires excellent cross-functional collaboration skills to connect with the broader organization, including product management, business development, compliance, and creative teams.

  • Tell our story : translate our product and technical capabilities into compelling prospect-facing stories, tailored by vertical.
  • Create segmented messaging and positioning based on a deep understanding of each product, roadmap, and how it solves customer problems.
  • Research product / market fit for a suite of embedded solutions, working closely with BD to open new markets
  • Collaborate with our content specialists to develop tailored content for each unique buyer journey.
  • Watch the competitive landscape closely to monitor market trends and inform messaging.
  • Work with the wider Enterprise Marketing team to develop go-to-market plans for new products or initiatives.
  • Work with the wider Enterprise Marketing team to create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing asset.s
  • Support ABM campaigns with tailored insights and messaging.
  • QUALIFICATIONS

  • Bachelor's degree, 3-5 years of experience in product marketing, solutions marketing, or related roles, ideally in B2B enterprise technology or SaaS.
  • Experience working with complex products or solutions targeting large enterprise customers.
  • Passionate about understanding customers and solving real business problems.
  • Track record of problem-solving and building new programs.
  • Hands-on approach and a test and learn growth mindset, a self-starter that aims for continuous improvement.
  • Understanding of the software and fintech landscape, including partner integration models (APIs, embedded solutions).
  • Ability to work independently and collaboratively as part of a team.
  • Excellent communication skills are required.
  • Results-driven with strong attention to detail to track initiatives, projects, and deliverables.
  • Ethics and integrity; always operates with commitment to organizational vision, values, and goals.
  • Ideally located in Denver, the LA area, or another major city in the US.
  • PERKS & BENEFITS

  • Medical, Dental & Vision Insurance
  • 401K Plan with Match
  • Employee Stock Purchase Plan
  • Paid Vacation / Sick Leave
  • Hybrid Work Schedule
  • Tuition Assistance
  • Growth Opportunities
  • Corporate gatherings, team bonding events, and much more!
  • Xe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We offer a competitive salary and benefits package. The reasonable estimated pay for this role ranges from ($110,000USD to $130,000USD). Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, Xe offers a wide range of best-in-class, comprehensive, and inclusive employee benefits for this role.

    The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.

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