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Media Buyer - Meta & Tiktok - 41437970537
Media Buyer - Meta & Tiktok - 41437970537Activate Talent • Oklahoma City, OK, US
Media Buyer - Meta & Tiktok - 41437970537

Media Buyer - Meta & Tiktok - 41437970537

Activate Talent • Oklahoma City, OK, US
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Paid Media Specialist, Social

We're helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you'll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.

Responsibilities :

Campaign Execution & Management

  • Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms.
  • Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager.
  • Implement influencer and publisher allowlisting strategies for content amplification.
  • Monitor campaign performance and make tactical optimizations to improve efficiency.
  • Manage budget pacing and allocation across campaigns and ad sets.
  • Conduct regular account audits to identify optimization opportunities.

Performance Monitoring & Optimization

  • Perform daily performance analysis and implement optimization recommendations.
  • Execute A / B tests for audiences, creative, landing pages, and campaign settings.
  • Support landing page testing and optimization initiatives for social media traffic.
  • Monitor key metrics including CPA, ROAS, CTR, and conversion rates.
  • Identify trends and anomalies in campaign performance and recommend solutions.
  • Implement platform best practices for campaign optimization.

    • Reporting & Analysis

  • Create daily, weekly, and monthly performance reports for leadership review.
  • Track campaign performance against established KPIs and targets.
  • Provide insights and recommendations based on performance data analysis.
  • Support attribution analysis and multi-touch customer journey reporting.
  • Maintain organized documentation of campaign strategies and results.

    • Creative & Testing Support

  • Collaborate with creative teams to implement and test new creative assets.
  • Execute creative rotation strategies to prevent ad fatigue.
  • Monitor creative performance and provide data-driven feedback.
  • Support creative briefing process with performance insights.
  • Maintain creative asset libraries and performance documentation.
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    Media Buyer • Oklahoma City, OK, US

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